Breaking Data Corp. and LYCOS Launch New Sports Initiative

• LYCOS Sports offers personalized game reporting, team news and social commentary

TORONTO, Sept. 19, 2016 /CNW/ - Breaking Data Corp. (TSXV: BKD) (the "Company" or "Breaking Data") and LYCOS (NSE:LYCOS |BSE:532368), one of the most widely recognized Internet brands, signed a key partnership agreement to power LYCOS Sports. This easy-to-use mobile application will be available to U.S. LYCOS users in October, followed by other countries including India.

As part of the partnership, LYCOS will introduce its sports application on all smart phones and tablets. "The LYCOS Sports App will have selections that include professional sports, specific teams, key players, game reporting and related news. We are eager to provide personalization and social commentary reflecting each user's needs," announced Edward Noel, General Manager of LYCOS Media.

Breaking Data has developed and integrated learning technologies for over a decade. After launching search and local search services on the web, the company expanded -- along with users -- to mobile and rich media applications. "Our experience with social, unstructured and structured data enables Breaking Data to deliver specialized services. We offer our BreakingSports app technology that personalizes professional sports content to anonymous individuals based on what they find relevant and useful," explained CEO of Breaking Data, Marvin Igelman.

"Breaking Data delivers all media formats in real-time, without overwhelming users," Igelman added. "We look forward to providing exactly what's needed for LYCOS users without them having to work hard to find what they want or enjoy -- namely sports on-the-go."

Breaking Data focuses on all relevant news, discovery and personalized access as a core strategy rather than a fad-following pursuit. The Company's learning technology has been applied to search, local, mobile and social responses -- and to the BreakingSports product suite. It also provides text, image and video through its offerings.

By powering the LYCOS Sports App, different types of fans should be well-served: super-fans; team or player fans; seasonal or season-end users; and more bellwether consumers. Natural mindsets form quickly based on content and user intersections, leading to relevant experiences and appropriate message volumes. Selections, called categories, are also included for users to refine their sports and content preferences as desired.

About Breaking Data Corp.:
Breaking Data Corp. is a technology provider of semantic search, machine learning and natural language processing ("NLP"). The Company's technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.  The Company's showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers. The Company also enables mobile application providers to generate revenue into their apps via its "Poynt-Enabled" SDK and owns Poynt, an award winning local mobile search app. Find out more at breakingdatacorp.com

About LYCOS:
LYCOS is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT). LYCOS Media is a network of easy-to-use community and social sites in 120 languages across 177 countries. LYCOS award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The LYCOS Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and LYCOS Mail. LYCOS Advertising enables businesses, agencies, and online publishers worldwide in meeting their digital marketing needs, serving 40 billion impressions every month. Clients include leading blue chip advertisers likeAirtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Qatar Airways, Samsung, Viacom, Sony, Star India, Vodafone, Titan, and Unilever. Publishers include Facebook, LinkedIn, MSN, Twitter, and Yahoo! LYCOS works with agencies like Havas Digital, JWT, Mediacom, Mindshare, Neo@Ogilvy, OgilvyOne, OMD, Satchi & Satchi, TBWA, and Zenith OptiMedia, to name a few. LYCOS employs around 450 people working out of 24 offices worldwide, across the US, Israel, India, Western Europe, Australia and Latin America. For more information please visit lycos.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of the Company to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in the Company's other continuous disclosure filings, which are available at sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Breaking Data Corp.

Breaking Data Corp., David Berman, CFO, [phone], Ext. 21, [email protected], breakingdatacorp.com