BreakingSports Delivers Soccer SMS Alerts with Partner, MobileContent.com Limited

TORONTO, May 24, 2016 /CNW/ - Breaking Data Corp. (TSXV: BKD) (the "Company" or "Breaking Data") and Enov8 Mobile LLC ("Enov8") are pleased to announce that they have reached a monetization agreement with MobileContent.com Limited, a leading value added service provider in Ghana and West Africa, to deliver Soccer SMS alerts in Ghana. 

MobileContent.com Limited is the leading Ghanaian value-added-service (VAS) provider and the preferred link for music, sports, news, games, health, inspiration etc. on mobile telephony. Its services build a crucial link to entertainment and information for mobile users in Ghana and selected West African markets.  Ghana is its biggest market with over 35 million subscribers.   

With this agreement MobileContent.com Limited will use BreakingSports technology to deliver Soccer SMS alerts from major European leagues via mobile service providers including MTN and Vodafone thereby creating Africa's first natural language processing (NLP) and semantic soccer alert service from trusted sources by category in an automated real-time manner.  Users pay for this value added service and Breaking Data will share revenue with MobileContent.com Limited.

"Breaking Data's technology will make our SMS alerts far superior and incredibly fast," said Conrad Nyuur Group General Manager of MobileContent.com Limited.  "We expect our users will enjoy the full automated and broad range of alerts that this new and robust SMS service will deliver.  I expect this service will be a great catalyst to increase users across our partner networks."

Until now, users only received scoring updates but with BreakingSports technology, the first phase of this service will include game start, goal scored, half-time score, final score, red cards, trades, transfers, injuries and suspensions. 

"We are excited about this revenue generating opportunity in a market where there is a massive user base that pays for SMS and short code information," said Marvin Igelman, CEO of Breaking Data Corp.  "Ghana has a serious soccer crazed audience who, until now, cannot access real-time alerts on a variety of information and from social media.  I believe they will love the automated news and information our technology delivers like never before."

The technology integration is scheduled to roll out in the coming weeks.

"Long ago we identified BreakingSports app technology as being unique and fungible, and sports is just the first NLP based service that we plan to bring to market through our partnership with Breaking Data." said Damon Miller, CEO of Enov8 Mobile LLC. "Through our mobile industry relationships, we see lots of opportunities to replicate this model and bring additional revenue and value added data services to mobile operators and mobile VAS providers around the globe."

About MobileContent.com Limited

MobileContent.com Limited is the leading Ghanaian value-added-service provider, the preferred link for music, sports, news, games, health, inspiration etc. on mobile telephony. Our services build a crucial link to entertainment and information for mobile users and MobileContent.com Limited has continuously pioneered lifestyle changing mobile-based products in Ghana and selected West African markets.

About Enov8 Mobile LLC.
Enov8 Mobile is a San Francisco Bay Area based mobile & social media marketing and digital solutions company, founded in 2008. Enov8 provides digital monetization solutions that make it easy for mobile operators and mobile VAS providers to acquire, engage, and retain customers via social and mobile media. Enov8 is value-added technology partner of Breaking Data Corp.

About Breaking Data Corp.
Breaking Data Corp. is a technology provider of semantic search, machine learning and natural language processing ("NLP").  The Company's technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.  The Company's showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers.  The Company also enables mobile application providers to generate revenue into their apps via its "Poynt-Enabled" SDK and owns Poynt, an award winning local mobile search app. Find out more at breakingdatacorp.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of the Company to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in the Company's other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Breaking Data Corp.

Breaking Data Corp.: David Berman, CFO, [phone], Ext. 21, [email protected], www.breakingdatacorp.com; MobileContent.com Limited: Conrad Nyuur, Group GM, [phone], [email protected]; Enov8 Mobile LLC.: Khalilah Heshimu, Media Relations [phone], [email protected], www.enov8mobile.com