Brett Marchand appointed President and Chief Operating Officer of Cossette
"Brett is a member of this new generation of managers who have been groomed to take over the future management of Cossette," says Lessard. "I have been working hard over the past two years on an orderly succession process and, with that in place, we are ready to take Cossette into a new era of growth."
In his new role,
This management change will enable Lessard to shift his focus from the day-to-day operations of Cossette to concentrate more intensely on essential priorities critical to the future of the company such as senior client relationships, major new business initiatives worldwide and supporting
"I am looking forward to the opportunity of working closely with Brett as we open a new chapter in the growth and evolution of Cossette," says Lessard. "His track record is impressive and he is ready."
Adds Marchand: "It has always been my dream to work with a Canadian company that is a leader in its industry and has aspirations to grow internationally. We have great clients, a great organization and I am very excited about our future."
About Cossette
Cossette Inc. offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, Cossette also offers Convergent Communications(TM), a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. Cossette has approximately 1,485 employees and offices in
For further information: Mark Smyka, Toronto: (416) 306-6594; Jacques Tetrault, Montreal: (514) 282-4870; Maxime Couture, Quebec City: (418) 521-3770; Source: Cossette Inc.; www.cossette.com
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