Brick Brewing announces market expansion to Atlantic Canada

WATERLOO, ON, March 1 /CNW/ - Brick Brewing Co. Limited today announced that it has entered into a sales agent agreement with AMCA Sales & Marketing ("AMCA") for Atlantic Canada. The new agreement will continue to December 31, 2012.

Under the sales agent agreement AMCA will represent the Brick brands in Atlantic Canada.

"The opportunity to extend our products into Atlantic Canada presents a significant opportunity for strong organic growth of our award winning brands and is very exciting news for Brick Brewing" said George Croft, President and Chief Executive Officer. "Our vision is to be the best Regional Brewer and Co-pack producer in Canada. We have worked very hard to find the right partner in Atlantic Canada and we believe AMCA is the perfect fit".

"The partnership between AMCA and Brick Brewing represents a great opportunity for both companies to grow. Brick offers a wonderful portfolio of proven award winning brands that fit well within our beverage alcohol portfolio. At AMCA we look for strategic long term partners with a shared vision and alignment. We strongly believe that Brick Brewing represents that kind of partner" said Shawn Hiscott, Vice President Beverage Alcohol Division, AMCA. "We look forward to the opportunity with Brick."

About AMCA

AMCA Sales & Marketing is a leader in Atlantic Canada in the grocery retail and foodservice sectors. Building upon that leadership AMCA Sales & Marketing has recently expanded into the Beverage Alcohol industry recruiting industry leadership, experience and capability that will enable great success for both AMCA and its strategic partners. AMCA Sales & Marketing has offices and warehouses throughout Atlantic Canada with head office and field coverage across the entire region. Visit us at www.amca.ca

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo family of premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

For further information: Sean Dennis, Director of Marketing, Tel: [phone] Ext 242, E-mail: [email protected]; For further information about AMCE: Shawn Hiscott, Vice President Beverage and Alcohol Division, Tel: [phone] Ext 131, Email: [email protected]