Bridgestone Celebrates Amateur Hockey in Canada with Grassroots Goalie Focused Campaign

Selected videos to be featured at the 2016 Bridgestone NHL Winter Classic®

MISSISSAUGA, ON, Dec. 15, 2015 /CNW/ - Bridgestone is expanding its investment in hockey with the launch of Bridgestone's "The Official Tire of Great Stops" campaign. This grassroots hockey sponsorship initiative in Canada, sponsored by Bridgestone Canada Inc., gives amateur goalies a chance to show off their great stops to the world, while seamlessly connecting customers to the Bridgestone Blizzak brand's promise to deliver confident stopping on ice. 

The campaign launches with an opportunity for individuals 13 or older, the chance to share videos of great stops by them or their family members as amateur goalies using hashtags #Bridgestone and #GreatStopsPromo. Through Bridgestone's partnership with the National Hockey League (NHL^®), those who post to social media using the appropriate hashtags will have the chance to be featured on the videoboard during the 2016 Bridgestone NHL Winter Classic^® on January 1st at Gillette Stadium in Foxboro, Massachusetts. 

"The "Official Tire of Great Stops" campaign gives Bridgestone an opportunity to show support for hockey in a way that's meaningful for the countless parents who spend their winters driving back and forth to the rink," said Michele Amirault, Brand Marketing Manager, Canada, Bridgestone Canada Inc. "For us, sports sponsorship is as much about community as it is about the big game. As "The Official Tire of Great Stops" campaign grows, we see countless opportunities to celebrate the sport of hockey at all levels."

The campaign lives online and offline through the first part of December culminating at the 2016 Bridgestone NHL Winter Classic^® where the final highlight reels will debut on the Gillette Stadium videoboard.

Social influencers will amplify the Bridgestone and NHL^® social media and digital properties in Canada, and all channels will urge players and their family members to share videos and direct viewers to the BridgestoneGreatStops.ca microsite.

Digital advertising and postings at more than 300 rinks will also help spread the message.

About Bridgestone Canada Inc.

About Bridgestone Canada Inc.: Bridgestone Canada Inc. (BSCA) is a an affiliate of Bridgestone Americas Tire Operations (BATO) and a direct subsidiary of Bridgestone Americas, Inc. (BSAM), whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BSCA and BATO develop, manufacture and market Bridgestone, Firestone and associate brand tires. They are focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, agricultural and other tires to their customers in Canada and the United States, respectively. In addition, through its Bridgestone Bandag Tire Solutions Canada unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo is a trademark of the National Hockey League. © NHL 2015.  All Rights Reserved.

SOURCE Bridgestone Canada Inc.

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