Brother Canada Launches New Online Customer Support Tool

Instructional videos represent a first in the printer industry

DOLLARD-DES-ORMEAUX, QC, June 17 /CNW Telbec/ - Brother International Corporation (Canada) Ltd., a leading vendor of high-quality printing devices for home, office and commercial environments, is pleased to announce the launch of the latest tactic in its "At Your Side" philosophy. A first in the printer industry in Canada, the company has unveiled a series of interactive online customer support videos designed to set a new industry standard for e-support.

The Brother.ca web site now features 34 instructional videos available in English and French that are customized to a range of Brother products. The main content of these videos focuses on wireless set-up for multi-function centres and printers. These set-up videos are categorized according to a series of user questions, with separate video links for each product.

Each video is hosted by "George", a friendly character who guides the interactive visit with the help of a narrator who asks a series of questions that clarify the visitor's status and needs. By clicking on various links within each video, visitors are guided on how to set up their Brother machine according to their specific environment. The videos also include various animations and illustrations in an effort to maximize the visual aspect of the learning experience.

The videos were developed based on research and monitoring conducted by Brother in Canada, including internal customer surveys, which show an increasing need for digital and interactive tools that provide customers with concise, customized support for machine set-up. The next group of videos is scheduled to be launched later in 2010.

"Brother Canada is an industry leader in customer support, and our new online FAQ videos represent our continued efforts to find new, innovative ways to make the set-up and support of our machines as easy as possible," says Luc E. Godard, Vice-President of Marketing and Customer Satisfaction at Brother Canada.

ABOUT BROTHER

Brother Canada is celebrating its 50th anniversary in 2010. The company was established in Montreal in 1960 and is part of a worldwide network of companies belonging to Brother Industries Ltd, of which the corporate headquarters is situated in Nagoya, Japan. Active in over 100 countries, Brother markets a wide range of business machines and home appliances known for their reliability, ease of use and versatility at affordable prices. Proud of their achievements and as an independent subsidiary managing marketing, sales, distribution services as well as customer satisfaction & services across Canada, Brother Canada is also recognized for its Quality, Environmental and Health & Safety ISO certifications. Brother Industries Ltd. is a 5 billion-dollar company employing more than 26,000 people operating in 43 countries and regions around the globe. Additional information about Brother and its products is available on www.brother.ca.

For further information: Vital Adam, Public Relations Officer, Brother International Corporation (Canada) Ltd, Tel: [phone] ext 4488, [email protected]