BRP and deadmau5 team up to "Spark Some Fun" - Electronic artist lends his talents to launch the revolutionary new Sea-Doo Spark

MIAMI, Florida, Feb. 13, 2014 /CNW Telbec/ - BRP is collaborating with groundbreaking electronic artist deadmau5 to launch its latest product, the 2014 Sea-Doo Spark personal watercraft (PWC), with a live concert event.

"Spark Some Fun Miami" with deadmau5 will be held at Fontainebleau Miami Beach on Sunday, March 23, and will showcase the spirit, fun and ingenuity behind the Spark model through a lively and colorful musical exhibition.

For 500 lucky fans, "Spark Some Fun Miami" featuring deadmau5 will be a once-in-a-lifetime, free concert experience. From March 14-22, anyone can post a photo to Facebook or Twitter with the hashtag #SparkSomeFun and follow the prompt to enter to win a pair of tickets to the show. Or entrants can go directly to sparksomefun.com to enter.

"We are thrilled to announce this collaboration between Sea-Doo and deadmau5," said Julie Tourville, Marketing Director, North America for Sea-Doo watercraft. "Spark Some Fun Miami will be an amazing musical event that we feel will truly embody the nature of this product as trendsetting, innovative and the most fun experience on the water today. It's the perfect way to introduce the Sea-Doo Spark to the United States."

For deadmau5, the partnership is an ideal fit. The Toronto native and critically acclaimed producer has always had a passion for recreational watersports. It was the brand's industry leadership, innovative engineering and imaginative design that drew him to this unique collaboration.

When asked why the partnership with the Sea-Doo brand is perfect, Joel Zimmerman, more commonly known as deadmau5, said "My PR team would say it's because they're innovative, cutting edge and really neat-o. But I'd say it's because they let me test them out ;). I don't typically back products I don't believe in, or partner with brands for the sake of making a buck. I believe that Sea-Doo has set the precedent for 'the most fun you can have on water.' Living in close proximity to a lake, and owning a few Sea-Doo watercraft myself, I can personally attest to that."

Winner earlier today of the 2014 NMMA Innovation award, BRP continues its legacy of revolutionizing the watercraft industry with the most accessible PWC on the market: the Sea-Doo Spark. Starting at just US $4,999, five eye-catching colors and over 20 custom Attitude Graphic Kits make each Spark distinctive and tailored to its rider's personal style. Deadmau5 fans and Sea-Doo enthusiasts alike have the opportunity to test ride the new Sea-Doo Spark. For more information visit tryaseadoo.com.

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide.

www.brp.com
@BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, E-TEC, Spark, ACE, Exoskel, Polytec, iBR, Commander, Maverick, Outlander, DPS, XT, MAX, X, RT, RS, RS-S, ST and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

About deadmau5
Joel Zimmerman, more commonly known as deadmau5 (pronounced 'dead mouse'), is one of the world's most respected electronic music producers of modern times. Enjoying international chart success with his singles "Professional Griefers," "Sofi Needs A Ladder," "Ghosts 'n' Stuff" and "I Remember," he has also released four critically acclaimed albums: > album title goes here < (his most recent release which reached #1 on the Billboard Dance/Electronic Chart, #2 on the Billboard Independent Album Chart and #5 on the Billboard Digital Album Chart),  4×4=12, For Lack Of A Better Name and Random Album Title. The multiple JUNO Award-winning and Grammy®-nominated artist performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music. His ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts over 7 million on his Facebook page. A major touring act, he has headlined Lollapalooza, Outside Lands, Sonar, Virgin Mobile FreeFest, Coachella, Ultra Music Festival and Creamfields, and sold out Rogers Centre in Toronto and PETCO Park in San Diego, as well as multiple consecutive nights at legendary venues like the Roseland Ballroom in NYC and the Palladium in Los Angeles.  Plans for a major world tour in the second half of 2014 to support his next album are in now the works. He appeared on the cover of Rolling Stone (summer double issue, 2012), marking him as the first electronic artist to do so.

SOURCE: BRP

For the deadmau5 initiative: 

Sarah Schmidt,
Cramer-Krasselt on behalf of BRP,
Tel: [phone]
[email protected]

For corporate information: 

Johanne Denault
Manager, Corporate Communications
Tel: [phone]
[email protected]