Brush with Tooth Tunes(TM/MC), Rock with One Direction this summer

The Maker Of Arm & Hammer^TM/MC Tooth Tunes^TM/MC Announces A Sweepstakes To Win Tickets To A One Direction Concert This Summer

MISSISSAUGA, ON, April 19, 2013 /CNW/ - In celebration of the new One Direction ARM & HAMMER^TM/MC Tooth Tunes^TM/MC toothbrushes, Church & Dwight Canada Corp. is hosting the Rock with One Direction & Tooth Tunes^TM/MC Sweepstakes. Consumers can visit www.toothtunes.ca/sweepstakes for a chance to win a Grand Prize - a trip to Toronto and two-tickets to a live One Direction concert on July 9, 2013, or one of three Rock Star First Prize Packs. The contest runs from April 19 to June 9, 2013.

"We are so excited to be hosting the Rock with One Direction & Tooth Tunes^TM/MC Sweepstakes. We are thrilled to offer fans the chance to rock out with One Direction live in concert," said Veronique Hamel, Director of Marketing, Church and Dwight Canada Corp.

The new ARM & HAMMER^TM/MC Tooth Tunes^TM/MC toothbrushes each feature two minutes of music from a chart-topping single to encourage longer brushing and ensure that kids achieve the dentist's recommended brushing time. The new One Direction songs include:

• "What Makes You Beautiful" performed by One Direction
• "One Thing" performed by One Direction

ARM & HAMMER^TM/MC Tooth Tunes^TM/MC Music in Your Mouth^TM/MC technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush. This patented technology delivers high quality sound by broadcasting music into the jaw, which is then transmitted through the inner ear, allowing the person brushing their teeth to hear the music.

The ARM & HAMMER^TM/MCTooth Tunes^TM/MC One Direction toothbrushes, brought to you by the #1 kid's battery-powered toothbrush brand, are now available at drugstores and mass retailers across Canada for a manufactures suggested retail price of $9.99.

ARM & HAMMER, TOOTH TUNES, and MUSIC IN YOUR MOUTH are trademarks of Church & Dwight Co., Inc. Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER brand name and other well-known trademarks.
© 2013 1D Media Ltd under license to Global Merchandising Services.

SOURCE: Church and Dwight Canada

Media Contact: David Dwyer | Veritas Communications | 416.482.0778