Bud Brew Honours the Winnipeg Jets and their Fans
WINNIPEG, March 1, 2012 /CNW/ - To celebrate the historic return of the Winnipeg Jets to Manitoba, Budweiser - the number one selling beer in Canada - has literally bottled up the spirit of Winnipeg Jets fans with a limited-edition Winnipeg Jets Fan Brew. Now available at MLCC, retail licensees, and participating bars and restaurants, Fan Brew is only around while supplies last.
The water used to brew Fan Brew was collected from a number of iconic Winnipeg locations including the MTS Centre, the Forks and others during the Jets' home opening weekend. The water was placed in vessels that travelled throughout the city for fans to bestow their good luck wishes for a successful hockey season. Before the game, a portion of this honoured water was poured onto the ice ensuring the spirit of Winnipeg remains forever in the ice. The remaining water was brewed into a special limited edition brew celebrating the strong spirit and hopes of the entire City of Winnipeg.
"The Winnipeg Jets Fan Brew is Budweiser's way of paying homage to Jets fans and celebrating the team's first season back on the ice," said Dan Chubey, District Sales Manager, Labatt Breweries of Canada. "We are extremely proud of this brew and excited to share it with Winnipeggers and Jets fans alike. The Winnipeg Jets Fan Brew maintains the high quality and great taste Bud drinkers know and love along with some very special ingredients - the spirit, energy and passion of Jets fans."
To celebrate the release of the Winnipeg Jets Fan Brew, Budweiser will be hosting an "Epic Toast" with the Winnipeg Jets at tonight's game, immediately after the second period. This will culminate in one of the largest simultaneous toasts Winnipeg has ever seen.
"We're thrilled with the launch of the Winnipeg Jets Fan Brew and partnering with Budweiser in this very exciting community initiative," said Norva Riddell, VP, Sales & Marketing, True North Sports & Entertainment Limited.
In addition, Budweiser is releasing commemorative Winnipeg Jets Fan Brew frame sets featuring a photo of the opening game, two cans of Fan Brew and a plaque. Through purchase of Fan Brew at participating retailers, fans will receive a ballot for a chance to win.
Fan Brew comes in specially-marked 12-can cases with a numbered certificate of authenticity inside. Visit www.budfanbrew.ca to see the full story behind the brewing of the Winnipeg Jets Fan Brew as told by the Jets, the fans and Budweiser's brewmaster.
Bud's Commitment to Winnipeg
To mark the Jet's return to Winnipeg, Budweiser also helped thousands of Jets fans across the country send their good luck wishes via Budweiser.ca to the team for an amazing season ahead. Now, each of those wishes will help further hockey in Winnipeg, as the General Council of Winnipeg Community Centres (GCWCC) receives $25,000 from Budweiser today to help maintain and improve outdoor rinks in the city.
"We not only wanted to give Jets fans across the country an opportunity to be part of history, we also wanted to honour our commitment to the Winnipeg community and to the continuation of hockey in the city. This was a great way to further fuel Winnipeg's passion for hockey. These dollars will go towards outdoor rink improvement and maintenance to ensure fans can get out and enjoy their beloved sport now and for years to come," said Chubey.
About Budweiser
Budweiser the King of Beers - and the number one selling beer in Canada - has been brewed since 1876. A strong supporter of hockey in North America, Budweiser is partner to 23 teams in Canada and the U.S. Brewed in Canada for 31 years, Budweiser uses only the finest ingredients without any artificial additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. www.budweiser.ca or www.facebook.com/budweisercanada
Image with caption: "The limited edition Winnipeg Jets Fan Brew features commemorative exterior packaging unique to this specialty brew. (CNW Group/BUDWEISER)". Image available at: http://photos.newswire.ca/images/download/20120301_C8709_PHOTO_EN_10646.jpg
Image with caption: "Brewed with water from iconic Winnipeg locations and bestowed with fans good luck wishes for a successful season - the Winnipeg Jets Fan Brew is available for a limited time only, while supplies last. (CNW Group/BUDWEISER)". Image available at: http://photos.newswire.ca/images/download/20120301_C8709_PHOTO_EN_10644.jpg
Image with caption: "The Winnipeg Jets Fan Brew maintains the high quality and great taste Budweiser drinkers know and love. (CNW Group/BUDWEISER)". Image available at: http://photos.newswire.ca/images/download/20120301_C8709_PHOTO_EN_10645.jpg
Briar Wells
Manager, Corporate Communications
(416) 361-5247
[email protected]
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