BULL'S-EYE Barbecue Sauce to Celebrate Winter Grilling Season with Outdoor
Party at Yonge/Dundas Square in Support of Project Winter Survival

TORONTO , Jan. 13 /CNW/ - Canadians are braver than most. A little ice and snow isn't enough to stop them from doing the things they love - like barbecuing. Anyone can throw a shrimp on the BBQ when the grass is green in the middle of the summertime but only a Canadian can grill up a t-bone steak in sub-zero winter darkness. That's why BULL'S-EYE Barbecue Sauce is hosting Toronto's first-ever outdoor BULL'S-EYE Winter Barbecue today, January 13 from 11:00 a.m. to 3:00 p.m. at Yonge and Dundas Square. Torontonians are invited to come out and enjoy some tasty barbecue, while supporting a worthy cause - Project Winter Survival.

"Why wait 'til summer to fire up the grill when you can barbecue all year round?" says Julian Franklin , Senior Consumer Promotions Manager for Kraft Canada . "This year, BULL'S-EYE decided to celebrate the winter grilling season with an outdoor party for our friends in Toronto and benefit a great cause at the same time."

Steak skewers, chicken drumettes and ribs basted with BULL'S-EYE Barbecue Sauce will be grilled and served up by the BULL'S-EYE Saucy Ladies. Bring a hat, gloves or a scarf to donate to Project Winter Survival and one of the BULL'S-EYE Saucy Ladies will hand over a barbecue snack. In addition to sampling food, you can also test your rodeo skills by taking a ride on a mechanical bull. Check out www.bullseyebrotherhood.ca for more details.

"Each year we have over 6,000 requests for life-saving kits that include everyday winter gear," says Jody Steinhauer , Founder of Project Winter Survival. "No one plans to live on the street, especially during the middle of winter. Our goal this year is to assemble and distribute 2,500 kits to more than 90 front line agencies and drop-in programs in the GTA. These agencies then distribute the kits to the most vulnerable people living on the streets. Donations by Torontonians during the BULL'S-EYE Winter Barbecue event will help us reach our goal and make a difference."

About Project Winter Survival

For the past nine years, Project Winter Survival and their team of volunteers and donors have assembled and distributed over 10,000 winter survival kits. These kits provide warmth and essential supplies needed for the homeless and less fortunate to survive on the streets. These kits often make the difference between life and death. Visit http://projectwintersurvival.org for more information.

About Kraft Foods

Kraft Foods makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with revenues of $42 billion in 2008. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index. In Canada , company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.

For further information: Elissa Zaks at Weber Shandwick, Tel: [phone], E-mail: [email protected]