Burn up to 30,000 Additional Calories a Year with ShaToBu - The Workout You
Wear(TM)

New shaper helps women burn up to 12% more calories doing everyday activities

TORONTO, June 21 /CNW/ - Successfully fusing fashion with fitness, Mayfair Tech Inc. introduces ShaToBu - The Workout You Wear(TM), the first-ever shaper proven to help women shape, tone muscles and burn calories when worn during everyday activities. Scientifically developed by Canadian chiropractor Dr. Denise Perron, ShaToBu(TM) is a new kind of shapewear that allows women to effortlessly burn up to 12 per cent more calories as they go about their daily routine.

The unique, seamless resistance band technology in ShaToBu(TM) makes muscles work a little harder during natural movement, thus burning more calories. With benefits that extend beyond ordinary shapers, ShaToBu(TM) not only gives an instantaneously sleeker silhouette, but women can also see and feel a difference in their bodies with regular use over time.

"I originally developed this garment as a way to help my patients perform their exercises effortlessly," said Dr. Perron. "After more than three years of development and scientific testing at the University of Virginia, I am thrilled ShaToBu(TM) is now available to all women who want to get the most out of their everyday movements."

ShaToBu(TM) was designed with all-day comfort in mind, because the more a woman moves in ShaToBu(TM), the greater the benefits. Specially-designed, non-binding waist and leg bands prevent rolling, cutting or bulging. An innovative fabric finish allows for breathability and dryness. Women easily tone muscles and burn calories while they do everyday activities like climbing stairs, going grocery shopping and walking the dog.

"Whether a woman is a new mom hoping to get her pre-baby body back, a busy professional wanting to look great for a special occasion, or someone just trying to get in better shape, ShaToBu(TM) helps her fit a workout into her day," said Jacqueline Elman, Marketing Director for ShaToBu(TM) at Mayfair Tech, Inc.

Independent researchers from the Exercise Physiology Research Lab at the University of Virginia showed that this revolutionary garment lives up to its name. They measured the oxygen output of women walking on a treadmill and climbing stairs, both with and without ShaToBu. Since oxygen output is directly proportional to calories burned, it can be used to measure the garment's calorie-burning effect. The studies showed that most women burned up to 12 per cent more calories when they engaged in these everyday activities while wearing ShaToBu(TM).

"With regular use 12 hours a day, seven days a week, a woman can potentially burn up to 30,000 extra calories in one year with ShaToBu(TM)," said Professor Frank Katch, lead advisor to the University of Virginia research studies.

ShaToBu(TM) will be available at select Bay locations in June, and at numerous national retailers and independent boutiques across Canada this fall. The manufacturer's suggested retail price is $50.00 for the waist to knee style and $60.00 for the high-waist to knee style. ShaToBu comes in sizes small, medium, large, extra large, 2x-large, medium-tall, large-tall and colors buff and jet black. For more information, visit www.shatobu.com.

About Doris Hosiery Mills, Ltd. & Mayfair Tech, Inc.

Headquarted in Montreal, Doris Hosiery Mills, Ltd. is the fourth largest hosiery manufacturer in North America. Established in 1955, the company has been privately held for the past two generations. Today, Doris Hosiery manufactures numerous brands including Kushyfoot, Dream Soles, TherapyPlus and Secret Pantyhose, Socks & Shapewear, as well as several prestigious private labels. Mayfair Tech, Inc. is an affiliate of Doris Hosiery and was established to bring to life Dr. Denise Perron's vision for ShaToBu-The Workout You Wear(TM). For more information, visit www.shatobu.com.

For further information: For further information, product samples or to arrange an interview, please contact: Communications MECA: Toronto, Erin Bodley, [phone] x14, [email protected]