Busy Canadians Make Sure to Find Time For Summer Socializing

Canucks in Quebec and BC twice as likely to entertain regularly

TORONTO, July 29, 2013 /CNW/ - Despite busy schedules and the demands of the daily work week, Canadians are committed to making time for summer entertaining. According to a recent survey by Molson Canadian Cider, two in five Canucks say they still find time to entertain at least every other week during the summer, with one in five suggesting that they do-so on a weekly basis.

Regionally those from Quebec (25 per cent) and British Columbia (27 per cent) are more likely to entertain once a week or more when compared to those in Ontario (12 per cent), Manitoba (12 per cent), Saskatchewan (12 per cent), Alberta (15 per cent), and Atlantic Canada (19 per cent).

"Between long days at the office and getting the kids off to soccer practice, Canadians are more pressed for time than ever before" says Marilyn Foster, Director of Innovation, Molson Coors Canada. "Summer is the perfect time to take a break from the hustle and bustle of the daily grind while enjoying time with family and friends and it's good to know Canadians are taking advantage of opportunities to do so on a regular basis."

Canadians also suggested that the most enjoyable gatherings are those that incorporate variety and new experiences.

"Whether you're hosting a get-together yourself or heading to a social outing with family and friends, there are several things you can do to heighten your summer entertaining experience. Trying out a new recipe, creating a signature drink, or providing guests with a new beverage option they've never tried before are all sure fire ways to ensure you make the most of summer while it's still here," says Foster.

The survey revealed that:

• Two thirds of Canadians like to serve a variety of different drinks when entertaining
• When invited out, nearly 60 per cent of Canadians say they like it when the host tries new or different recipes
• More than half of Canadians like to change up their drink by season

"One great option for those looking to change it up this summer is Molson Canadian Cider, which is made apples that are 100 per cent Canadian grown. It's a traditional English style cider that has a bold apple flavour, with a balanced sweetness that is provided by the fruit. The result is a crisp, sharp, refreshing taste that finishes incredibly smooth and is perfect for summer entertaining," says Steve Stradiotto Molson Coors brewmaster.

Package Formats and Pricing

Molson Canadian Cider contains 5.0% ABV (alcohol by volume). It will be sold in the following formats in Ontario and Nova Scotia exclusively at the LCBO and NSLC.

6 X 341 ml bottles
473 ml cans

About Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Blue Moon and Keystone Light across the Americas, Europe and Asia. It operates in Canada through Molson Coors Canada, in the U.S. through Miller Coors and in the U.K. and Ireland through Molson Coors (UK and Ireland). For more information on Molson Coors Brewing Company visit www.molsoncoors.com.

SOURCE: Molson Coors Brewing Company

Erick Bauer
APEX Public Relations
[email protected]
416-934-2108