BV! Media appoints Cathy Fernandes as Vice-President, Sales and Marketing and
expands its presence in Toronto

MONTREAL , Jan. 12 /CNW Telbec/ - BV! Media inc. (TSX Venture Exchange: BVM) is pleased to announce the appointment of Cathy Fernandes , previously Vice-President, National Sales, at Quebecor Media, to the position of Vice-President, Sales and Marketing at BV! Media.

In her new position, Cathy Fernandes will lead BV! Media's company-wide sales efforts and will directly manage the company's newly opened Toronto office, which will now service the company's Ontario and Western Canada based clients. The corporation has already hired a base team in Toronto and expects to expand this presence as the year progresses.

Cathy Fernandes brings a wealth of knowledge and experience to BV! Media. Previously, as Vice President, Sales at Canoe from 2007 to 2009, she oversaw the growth of one of Canada's largest portals and, prior to that, as Associate Publisher at Marketing magazine, from 2000 to 2006, she gained a deep understanding of the Canadian media and marketing industry, while building an impressive list of business contacts.

"I am thrilled to join a fast-growing Canadian organization that has focused 100% of its efforts on Internet media", says Cathy Fernandes . "Considering the ongoing fundamental changes that are occurring within the media business today as a whole, and with BV! Media's combination of reach, unique behavioral targeting technology, custom integration capabilities and exclusive representation of top-tier publishers, we are in a great position to give BV! Media a sophisticated edge over many better-known media organizations. I am confident that BV! Media will continue to be increasingly recognized as a dominant player in Canada ."

Appointment of three new sales directors

To further strengthen BV! Media's sales force, three sales directors have been appointed and will report directly to Cathy.

In Toronto , Erin McDougald has joined BV! Media as Director, National Sales. She was previously Associate Sales Director at Canoe.

In Montreal , Christine Chamberland-Beaudoin has been promoted to Director, National Sales, Quebec , while Mario Courchesne has been promoted to Director, SMB Sales.

"Building on the successful launch of our English-language network in 2009, this new sales structure will better serve the needs of our customers and publishing partners", says Gino Coutu , President, Advertising network and co-Chief Executive Officer of BV! Media. "Historically, Toronto-based customers have primarily thought of us as only a leader in the French-language Internet advertising market. But with the fast-expanding reach of our network in English Canada now surpassing Quebec , and with a total of close to 16M unique visitors, it is now time to start reshaping opinions of BV! Media as a national leader in Internet advertising."

About BV! Media inc.

BV! Media is a leading Canadian Internet advertising network and publisher.

BV! Media operates the leading Canadian interactive advertising network representing exclusively over 400 top-tier publishers - with a reach of over 5 million unique visitors in French Canada , and 11 million in English Canada .

BRANCHEZ-VOUS!, the publishing division of BV! Media, produces and commercializes French-language Internet content. It operates BRANCHEZ-VOUS.com, a news/tech portal, and Showbizz.net, an entertainment news site.

BV! Media is listed on the TSX Venture exchange under the symbol BVM and has approximately 60.4 million shares outstanding. Additional information on the Corporation can be obtained on SEDAR and at www.bvmedia.ca

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Media: Gino Coutu, President, Advertising network and co-Chief Executive Officer, [phone] ext. 222, [email protected]; Analysts and investors: Tom Vorias, Chief Financial Officer, [phone] ext. 223, [email protected]