CAA is making bad days good and good days better

Iconic brand evolves into more than just roadside assistance

THORNHILL, ON, Feb. 12, 2014 /CNW/ - Passing your driver's test and getting your license is a rite of passage into adulthood. For many drivers, the privilege to take the keys for the first time comes with their very first CAA membership.

For over a century, the iconic brand has been known across the country for reliable roadside assistance, but the auto club offers so much more.

"What some may not know about CAA South Central Ontario (CAA SCO) is that as well as roadside assistance, we also provide many other products and services such as insurance, travel and member rewards. Going forward, our strategic focus for the brand is to closely align all of our services under one succinct brand promise," said Alexi Mann, Director of Marketing, CAA SCO.

Over the years, drivers have counted on CAA to lend a helping hand on those unplanned 'bad days' when they've ended up in a ditch or on the side of the road with a blown out tire. But drivers can also depend on CAA to make their 'good days' even better with help planning their next dream vacation or saving money through an extensive rewards program.

"Our members have an incredible trust in our brand and can expect that same reliability in everything we do. We're a helping hand for Canadians and we are relevant every day, not just when your vehicle is stranded," added Mann.

CAA SCO will unveil a new logo, slogan and TV commercials at this year's Canadian International AutoShow (Feb 14-23). To catch a glimpse of the new branding, visit the AutoConnect showcase at the Metro Toronto Convention Centre, South Building on the 800 Level.

For over a hundred years, CAA has been helping Canadians stay mobile, safe and protected.  CAA South Central Ontario is one of nine auto clubs across Canada providing roadside assistance, automotive care, travel products, insurance services and member savings for more than 1.9 million members.

Follow @CAASCO_News on Twitter for regular updates on wait times, other news and information.

SOURCE: CAA South Central Ontario

Silvana Aceto, Media and PR Consultant, CAA SCO, [email protected], Office: [phone], Cell: [phone] or Jeff LeMoine, Communications Consultant, CAA SCO, [email protected], Office: [phone], Cell: [phone].