Caesars Windsor goes "Pink" in October for Breast Cancer Awareness and
launches campaign with a $25,000 donation to the Canadian Cancer Society

WINDSOR, ON, Oct 1 /CNW/ - In honour of Breast Cancer Awareness Month in October, Caesars Windsor has launched a property-wide awareness campaign for patrons and employees with a donation of $25,000 to the Canadian Cancer Society in order to help fund breast cancer research.

"We are proud to partner with the Canadian Cancer Society and thrilled that our donation will help support the fight for a cure," said President and CEO of Caesars Windsor, Kevin Laforet. "The goal of the campaign is to encourage cancer awareness by promoting early detection and preventative measures." 

For the first time ever, four blackjack tables have been branded with pink felt and the breast cancer ribbon logo. Caesars Windsor is also introducing a commemorative $5 breast cancer gaming chip that will be put into circulation in support of the campaign.  Caesars Windsor will also be promoting breast cancer awareness by providing employees and patrons with a variety of initiatives including; information about early detection and prevention, healthy eating practices and much more. The campaign also includes a pink ribbon distribution, pink exterior lighting and 'pink' food specials in the restaurants.

"We are thrilled that Caesars Windsor has joined the fight against breast cancer," says Judy Lund, Unit Manager, Canadian Cancer Society Essex County Unit. "Through this campaign, we are working together to outsmart breast cancer by educating women about early detection of the disease through mammography," she adds.

According to the Canadian Cancer Society, breast cancer is the most frequently diagnosed cancer in Ontario women, yet only 66% of women 50-69 are getting life-saving mammograms. To increase breast screening rates the Canadian Cancer Society is asking women who are 50-69 to fight back against breast cancer and join the Thingamaboob 'Pass it on' movement by committing to get a mammogram every two years and to pass on this life-saving message to the women in their life. For more information visit www.thingamaboob.ca

2010 breast cancer statistics
In Canada:

• An estimated 23,200 women will be diagnosed with breast cancer and 5,300 will die of it. 
• An estimated 180 men will be diagnosed with breast cancer and 50 will die of it. 
• On average, 445 Canadian women will be diagnosed with breast cancer every week. 
• On average, 100 Canadian women will die of breast cancer every week.

About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

About Caesars Windsor
Caesars Windsor is the largest casino resort in Canada and the first of its kind outside of the U.S. to be branded with this legendary, world-renowned name. Caesars Windsor features two hotel towers of luxury accommodations with a total of 758 rooms and suites. The 5,000 seat theatre features headline entertainment. Two floors of non-stop gaming action offer round the clock excitement with 2,300 slot machines and 85 table games. There are eight delectable restaurants and lounges to choose from and more than 100,000 square feet of multi-use convention space.  Caesars Windsor is the proud recipient of the CAA/AAA Four Diamond hotel award, was also voted "Overall Best Hotel and Casino" by Casino Player Magazine and has won the Wine Spectator Award of Excellence for its gourmet steakhouse, Neros. Please visit caesarswindsor.com

Photos available upon request.

For further information:

For interview requests or more information, please contact:
Judy Lund, Unit Manager, Canadian Cancer Society Essex County Unit, 519 254-5116, [email protected]

Renée Tomsich, Caesars Windsor, 519 985-2896 or 1 800 991-7777 ext. 22896, [email protected]