Camera Call - More than 360 select Loblaw banner stores attempt to break Guinness World Records® title for the most Parmigiano-Reggiano cheese wheels cracked simultaneously

DARTMOUTH, NS, March 21, 2014 /CNW/ -

What:	Guinness World Record-breaking attempt for the most wheels of Parmigiano-Reggiano cheese cracked simultaneously at Loblaw Companies Limited stores across Canada. Specially trained colleagues will crack more than 1,000 wheels of Parmigiano-Reggiano simultaneously in more than 360 stores.
Where:	Dartmouth Superstore^®, 650 Portland St., Dartmouth, NS
	For a full list of participating Atlantic Canada banner stores, please visit:
	Superstore.ca SaveEasy.ca
Who:	Loblaw Companies Limited spokesperson, and a representative from the Parmigiano-Reggiano Cheesemaker
When:	Saturday, March 24
	1 p.m. ADT - Simultaneous cracking of Parmigiano-Reggiano.
Twitter:	#weloveparm

ALL CAMERAS WELCOME

 

SOURCE: Loblaw Companies Limited

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Margaret Poole, Poole Communications, [email protected]  or 902.443.1410 / cell 902.456.4521