Camera Call - More than 360 select Loblaw banner stores attempt to break Guinness World Records® title for the most Parmigiano-Reggiano cheese wheels cracked simultaneously

TORONTO, March 21, 2014 /CNW/ -

What:	Guinness World Record-breaking attempt for the most wheels of Parmigiano-Reggiano cheese cracked simultaneously at Loblaw Companies Limited stores across Canada. Specially-trained colleagues will crack more than 1,000 wheels of Parmigiano-Reggiano simultaneously in more than 360 stores.
Where:	Loblaws^® at Maple Leaf Gardens*, 60 Carlton St., Toronto
	For participating Ontario banner stores, please visit:
	Loblaws.ca Fortinos.ca ValuMart.ca YourIndependentGrocer.ca Zehrs.ca
Who:	Loblaw Companies Limited spokesperson, a representative from the Parmigiano-Reggiano Cheese Consortium and a world record adjudicator.
When:	Saturday, March 22
	Noon EST - Simultaneous cracking of Parmigiano-Reggiano.

ALL CAMERAS WELCOME

Website: http://www.loblaws.ca/60carlton
Twitter: @loblawscarlton #weloveparm 
Facebook: Loblaws 60 Carlton

 

SOURCE: Loblaw Companies Limited

For additional information or interview requests, please contact: 

Miriam Sherkey
Hill+Knowlton Strategies
[email protected]
M : 416 554 7475