Canada, It's Time for a Lifestyle Change: Ditch the Stress and Savour a Moment of Serenity with Loacker

Canadian Survey Reveals Busy Lifestyles and Stress Levels are Impeding Social Connections

MISSISSAUGA, ON, Aug. 22, 2018 /CNW/ - Stress has become routine for Canadians; it is a normal part of our daily lives. We have adopted the mentality that we need to fill our schedules to the brim and accept a busy, on-the-go lifestyle.  Alternatively, taking time for yourself every day to relax and unwind should be at the top of Canadians' packed agendas.

Wafer Peach Cobbler, Blueberry-Yoghurt Parfait and Zuccotto Crunch by Chef Christian Pritchard for Loacker Canada (CNW Group/Loacker Canada)

A recent survey^† conducted by Maru/Blue on behalf of Loacker, the Italian heritage brand specializing in premium wafer biscuits, reveals that Canadians' stress levels and busy schedules are negatively impacting their quality of life. In fact, nearly 60% of Canadians have less than 1 to 2 hours a day for themselves and more than 1 in 3 (65%) Canadians feel over-stressed at least a couple of times a week. Despite leading busy lives, 96% of Canadians recognize the importance of taking time for themselves to relax and yet can't find the time to do it – creating a disconnect.

With the busy back-to-school and holiday seasons on the horizon, Loacker is sharing the company's Italian mentality and encouraging Canadians to step out of their daily routines and Savour Serenity. "Our company is deeply rooted in the principle of family, so we recognize the importance of unwinding and sharing precious moments with loved ones," says Andreas Loacker, grandson of the company founder Alfons Loacker and responsible for research and development. "We want to share our cherished values with Canadians and encourage everyone to take the time needed to create and share special memories in the kitchen and at the dinner table. We crafted Loacker with the idea of making those special moments even more enjoyable."

Stressing Over Stress Levels
The Loacker survey^† finds that Canadians are experiencing stress levels that impede a well-balanced lifestyle:

• 1 in 3 Canadians are unable to establish a balanced lifestyle due to their busy schedules.
• Women feel 14% more stressed than men do, with 72% of women feeling stressed at least a few times a week compared to 58% of men.
• 1 in 4 Canadians find their stress levels are unmanageable.

Loved Ones are Worth the Time
The Loacker survey^† reveals that Canadians are putting off valuable time with loved ones because of their busy schedules: 

• 1 in 5 Canadians would take the time to entertain guests if they had additional free time.
• More than half of Canadians would spend more time with loved ones if they weren't so busy.
• A third of Canadians would spending additional free time reconnecting with friends.

Are You Up for the Loacker Challenge?
Whether your idea of me-time is visiting an old friend or taking a breather with an espresso and a biscuit, Loacker is challenging Canadians to join the movement and take time to Savour Serenity every day for one week.

Pledge your investment in me-time and show off your self-improvement journey. Share your daily moment of serenity on social media using #LoackerChallenge.

Relax With These Recipes
Loacker is helping to kickstart the challenge by taking care of the menu!  Their new collection of time-saving, decadent, and summery desserts are designed to save time in the kitchen so you can spend more time savouring the last days of summer. Made with Canadians' stress levels in mind, these dishes offer creative, time-saving solutions for carving out a moment of serenity with loved ones.

• Wafer Peach Cobbler: Canadian summer is captured in this cobbler recipe featuring fresh peaches and a light wafer crunch.
• Blueberry-Yoghurt Parfait: Layers of fruity decadence come together in this parfait, both picturesque and delizioso!
• Zuccotto Crunch: This crispy twist on an Italian favourite merges indulgent chocolate with creamy custard - sure to keep it cool and please your palate.

To view the full recipe collection, visit http://bit.ly/LoackerRecipes.

About Loacker
Wholesome, natural goodness, the highest quality and the love for nature combined in delicious wafer and chocolate specialties - this is what Loacker has been known for since 1925. Founded by Alfons Loacker the family business grew over the last 90 years from a small, regional pastry shop in Bolzano to a world-famous brand whose products inspire in over 100 countries. Even today, all Loacker products are manufactured at the foot of the Dolomites, in Unterinn (South Tyrol) and in Heinfels (East Tyrol), the highest quality standards. The company attaches particular importance to selected, natural ingredients and produces its products without additional flavourings and preservatives.

† From July 11^th to July 12^th 2018 an online survey was conducted among 1,518 Canadians. The margin of error—which measures sampling variability—is +/- 2.9%, 19 times out of 20.

SOURCE Loacker Canada

please contact: Jessica Cooney, Strategic Objectives, Tel: [phone] x 243, [email protected]