Canada's Manmade Scores Big with Super Bowl Ad Debut, Feb. 9

— Canada's Leading Men's Essentials Brand touches down on advertising's biggest stage —

— Manmade's 30-second Super Bowl LIX ad will air once in the English market and twice in the French market —

MONTRÉAL, Jan. 30, 2025 /CNW/ -- Canada's leading men's essentials brand Manmade makes history with its advertising debut during the first quarter of the Super Bowl LIX broadcast, airing Feb. 9, 2025. Manmade's 30-second ad will air once in the English market and twice in the French market.

Founded just three years ago by four best friends and former bankers, Manmade has written a modern Cinderella story by competing against major players in a saturated market to become a brand Canadians love and deserve. Manmade began with its core product – premium boxer briefs – and has since rapidly expanded its product line to include T-shirts, socks, and now pants. This Super Bowl ad debut is a major milestone for the brand, another bold bet in the Manmade journey to becoming a Canadian household brand.

"The Super Bowl is the ultimate stage to share creativity and connect with Canadians," said Anthony Ciavirella, Co-Founder of Manmade. "As a Canadian brand built on bold storytelling and innovative design, we're thrilled to bring our humour and vision to millions. This isn't just about premium men's essentials; it's a statement. We're spotlighting an up-and-coming Canadian brand that prioritizes quality, comfort, and functionality—leaving behind the gimmicks and fast-fashion trends."

With the Super Bowl remaining one of Canada's most-watched broadcasts—drawing a peak of over 12 million viewers last year—this marketing move catapults Manmade onto a massive stage alongside major brands like McDonald's and Ford while staying true to its creative, grassroots origins.

For the full, high-resolution spot in English and/or French – or any media requests – please contact [email protected].

About Manmade
Founded in Montréal by four childhood best friends, Manmade is Canada's leading men's essentials brand dedicated to creating minimalist, high-quality products designed for durability, comfort, and modern lifestyles. Featured on Dragons' Den, CTV Your Morning, Salut Bonjour, and more Manmade is loved by thousands across North America – including Howie Mandel, Kris Letang, Mike Matheson, Josh Anderson – for its no-frills quality, style, and innovative marketing. Learn more at manmadebrand.com.

SOURCE Manmade

Rick Henriques, [email protected], 647-559-2842