Canada Takeout Supersizes National Takeout Day with a $5,000 Giveaway
TORONTO, April 7, 2022 /CNW/ - For the third consecutive April 15th, Canadians will be celebrating National Takeout Day, a holiday created in 2020 to support the restaurant industry during the first COVID-19 lockdown.
Additions to this year's official holiday program include a partnership with Jif® and an eight-day contest from April 7th to April 15th with 20 takeout-inspired prizes valued over $5,000.
National Takeout Day is a creation of Canada Takeout, a coast-to-coast resource dedicated to takeout and delivery. It spotlights independent restaurants, publishes where-to-order-from guides and recently launched a New Bites series for up-and-coming takeout options. More than fifteen thousand food businesses have registered on the Canada Takeout map in the past two years alone.
"The normalizing of off-premises meals (OPMs) from traditionally dine-in restaurants has carried forward into the post-pandemic times," says Vince Sgabellone, foodservice industry analyst at The NPD Group. And the data backs him up.
OPMs, including drive-thru, carry-out and delivery, grew from 55 percent of foodservice visits in 2019 to 80 percent today. And full-service restaurants (FSR) depend upon OPMs for about half of their volume, up from less than a quarter before the pandemic, according to NPD's continual tracking of the Canadian foodservice industry.
Mr. Sgabellone believes takeout will only grow in popularity, and supports the idea of promoting the use of takeout.
"It is interesting to note that the <18 cohort is over-indexed for delivery," says Mr. Sgabellone. "Our research indicates that this comes from a generation inclined to expect (and equipped through technology to get) what they want, when and where they want it. Food delivery — especially through branded and third-party apps — hits all the right buttons for them."
And speaking of hitting buttons, entry into the $5K contest happens through Canada Takeout's Instagram. Prizes include $1,000 in cash, Apple iPad and AirPods, a Nintendo Switch, picnic baskets, I Miss My Food meal kits and Crave and Spotify subscriptions.
Complimentary National Takeout Day promotional materials have also been made available HERE for everyone to help celebrate. Canadians are encouraged to continue the custom of tagging their favourite takeout with #TakeoutDay and restaurant handles.
For more information on Canada Takeout and National Takeout Day, visit www.canadatakeout.com. Media buy and partnership opportunities are available.
Instagram: CanadaTakeout
Facebook: CanadaTakeout
A resource hub dedicated to all things takeout across the country, Canada Takeout strives to make ordering in a part of Canadians' regular routines while helping operators increase sales and keep their communities vibrant. Offerings include exclusive newsletter content, weekly restaurant round-ups, where to eat map and more.
SOURCE Canada Takeout
Media inquiries: Marian Staresinic, [email protected]
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