Canada's leading corporate-sponsored child care centre celebrates 10 year anniversary with launch of revolutionary new Canada-wide children's movement program Munchkinetics

TORONTO, Oct. 25, 2012 /CNW/ - November 1 marks 10 years since Kids & Company opened the doors to its first location in Toronto, offering Canada's first corporate-sponsored child care and with it revolutionized the way Canadian employers support working parents. Since then, Kids & Company has expanded to serve clients across Canada at 44 locations and continues to grow.

To mark their anniversary, Kids & Company is once again raising the bar on innovation by launching Munchkinetics, the first national movement program of its kind for toddlers & preschoolers. Munchkinetics exceeds national recommendations, is built on the natural movement and learning of toddlers and preschoolers and will be offered at all Kids & Company centres across Canada.

"We are very proud of the Canadian success story that is Kids & Company - we identified a need and introduced a new model of child care in this country. It seems fitting to celebrate our 10-year anniversary by introducing another first of its kind and building on the support and service we provide our clients," said Victoria Sopik, Co-Founder and CEO of Kids & Company.

Directors from every Kids & Company Centre across Canada will meet in Toronto for the launch and to take part in the training that will see Munchkinetics gradually roll out at all locations in the coming months.

In March 2012, The Canadian Society for Exercise Physiology (CSEP) and ParticipACTION released fitness and activity guidelines for 1-5 year olds. These guidelines indicated toddlers (aged 1-2 years) and preschoolers (aged 3-4 years) should accumulate at least 180 minutes of physical activity at any intensity spread throughout the day progressing toward at least 60 minutes of energetic play by 5 years of age.

Munchkinetics includes four 15-minute sessions per day with music and exercises designed to offer a variety of motor experiences to give each child the opportunity to reach their own unique potential.

About Kids & Company: Kids & Company, a proudly Canadian company, works directly with family-oriented corporations to develop progressive child care options that help address employees' work-life balance and productivity. By partnering with Kids & Company, top tier companies from a variety of industry sectors, are able to add child care assistance, including guaranteed full-time, part-time and emergency back-up care, and elder care to their suite of employee benefits. Certain locations also offer community based child care.  Co-founded by Victoria Sopik and Jennifer Nashmi in 2002, Kids & Company is committed to continuing its expansion of high quality and consistent child care services in every region across Canada. For more information visit www.kidsandcompany.ca.    

SOURCE: Kids & Company

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