CANADA'S TOP WEATHER REPORTERS AND METEOROLOGISTS GET ON THE OTHER SIDE OF
THE LENS WITH CANON CANADA

David Suzuki Foundation to receive $20,000 on behalf of participants of Canon's online photo exhibit called Climate: The View from Here

MISSISSAUGA, ON, Oct. 18 /CNW/ - Canada's weather reporters and meteorologists have seen it all, from record breaking high temperatures in January to hail storms in July. Now 12 high-profile weather reporters have refocused their sights on the environment - through the eye of a camera. Canon Canada gave each participant a Canon PowerShot SX200 IS digital camera and challenged them to capture a series of images inspired by the theme "Climate: The View from Here." All of the photos have been posted on www.canon.ca/weatherphotos for Canadians to see and vote for their favourite. Canon will be donating $20,000 to the David Suzuki Foundation on behalf of all of the participants and in addition, will donate $5,000 to the charity of choice of the weather reporter or meteorologist whose photograph earns the most votes online.

"Rich in natural resources and diverse in climate and landscape, Canada's environment deserves to be both protected and celebrated," said Colleen Ryan, Senior Director, Corporate Communications, Canon Canada Inc. "Our corporate philosophy of Kyosei, which means living and working together for the common good, directs everything we do at Canon. This initiative is designed to support environmental groups in their efforts to preserve our environment and initiate change as well as inspire regular Canadians to examine the environment in their local city and beyond in new ways. "

The Other Side of the Lens initiative features images of ferocious rain storms, spectacular coastlines, unforgettable views, local habitat and much more. Canadians are encouraged to check out the images and vote for their favourite photos. Voting begins today and will be open until 12:00 a.m. on November 18, 2010. The winner will be announced on November 22, 2010.

"Canon's Other Side of the Lens is a fantastic opportunity to peer closely at the world around us and capture moments that we might otherwise only half recognize as time elapses," said the Weather Network's Chris St. Clair. "The challenge was to search out the new frontiers in our evolution to a greener society. I took hundreds of pictures of power plants, transmission lines, smoke stacks, crowded expressways, wind farms, solar arrays, farmers' fields and more. I felt a tranquil union between wind farms, the future of clean energy production, and traditional agriculture. Feeding and powering from the same piece of land - imagine that reality!"

"Participating in the Other Side of the Lens program was an experience that really opened up a new world for me as it involved learning, exploring and capturing images of something I'm passionate about - our natural environment!" said Sylvia Kuzyk from CTV Winnipeg.

This is Canon's sixth annual Other Side of The Lens program. Previous years have been done in partnership with Earth Day Canada, Right to Play and Food Banks Canada.

Participating weather reporters and meteorologists and their charities of choice:

Meteorologist	Outlet	Charity
Claire Martin	CBC National	Evergreen
Paul Dunphy	Global Calgary	David Suzuki Foundation
Frank Ferragine	Breakfast Television Toronto	Evergreen
Anthony Farnell	Global Toronto	Canadian Parks and Wilderness Society
Warren Dean	Global Saskatoon	The Meewasin Valley Authority
Chris St.Clair	The Weather Network	WWF Canada
Jeff Hutcheson	Canada AM	Students On Ice Expeditions
Sylvia Kuzyk	CTV Winnipeg	Nature Conservancy of Canada Manitoba
Peter Coade	CBC Halifax	The Ecology Action Centre
Duane English	Global Edmonton	David Suzuki Foundation
Tamara Taggart	CTV Vancouver	Oceanwise
Caroline Tétreault	Le Show du Matin	Eau Secours

About Canon Canada Inc.

Headquartered in Mississauga, Ontario, the company employs 1,200 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon's leadership in digital imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. Canon Inc. is among the top three US patent recipients.

The company's comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.

Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund - Canada and the Canon Envirothon.

For more information, visit www.canon.ca

For further information:

Wayne Doyle
Senior Manager, Corporate Communications
Canon Canada Inc.
Tel: [phone]
[email protected]

April Brown
High Road Communications on behalf of Canon Canada
Tel: [phone]
[email protected]