Canadian agriculture seeks insight from The Simpsons

OTTAWA, Dec. 1 /CNW/ - What can Canada's agricultural sector learn from Homer Simpson? Join participants at the annual GrowCanada(R) conference tonight and find out!

After a full day of thoughtful presentations on farming, Canada's agricultural community will be ready for some levity, which is what they will get when Joel Cohen, writer and co-executive producer of The Simpsons, offers his take on The Business Tao of Homer: Lessons in Creativity and Innovations from the Simpsons.

"The same factors that allow creativity to arise - to live or to die - for writers are also present and relevant in corporations or even in individuals," says Cohen, who earned an MBA and had a successful corporate career before becoming an Emmy-winning writer for The Simpsons.

"Canada's agricultural sector has a long history of innovation, which has led to its continued success. Hearing Joel speak about how creativity and innovation work in the world of Marge and Homer Simpson will give our conference participants a fresh twist on a theme they are already very familiar with," said Barry Friesen, general manager of CleanFARMSTM which is sponsoring the banquet event.

GrowCanada(R) is a partnership of agriculture's most influential associations that works together to ensure Canada is a world leader in providing new products and solutions for agricultural, nutritional, health, energy and environmental challenges in Canada and around the world. The annual GrowCanada(R) conference celebrates the role of agriculture in bettering the lives of Canadians.

Cohen will speak Wednesday, December 1 at 8:20 p.m. at the Westin Ottawa, 11 Colonel By Drive.

Media are invited to attend any part of the conference which is being held November 30 - December 2, 2010.

A full listing of conference speakers can be found at www.growcanadaconference.ca

For further information: Nadine Sisk, cell: 613-218-6063, [email protected]