Canadian Beauty Gets Illuminated

    
    TRIA Beauty's At-Home Devices Now Available to Canadian Consumers




    
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<p>DUBLIN, Calif., <span class="xn-chron">Oct. 26</span> /CNW/ -- A new set of lights is making Canadians marvel, and for once it's not the Northern Lights: its TRIA Beauty's groundbreaking at-home light-based beauty solutions.  <span class="xn-location">Canada</span> is the latest country (the lights are already illuminating the US, UK, <span class="xn-location">Spain</span>, <span class="xn-location">Japan</span> and Korea) to have its beauty solutions challenged by TRIA Beauty, effectively rendering traditional hair removal and acne treatments obsolete.</p>
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<p>Hailed as a true beauty beacon TRIA Beauty is nothing less than a whole new way of approaching beauty.</p>
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<p>Exhibits A & B: TRIA Beauty creates the TRIA Laser Hair Removal System and the Skin Clarifying System.  The results they deliver were previously only available in a doctor's office (read: at staggering cost and massive inconvenience).  The beauty industry hadn't seen anything like them.  The beauty industry worldwide was unprepared for their arrival, which is why it finds itself where it is today: scrambling to keep up.</p>
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    The TRIA Laser Hair Removal System:
    --  Is the ONLY US FDA and Health Canada-cleared way to achieve permanent
        hair removal at home through a laser delivery system
    --  Was created by the scientists that invented diode laser hair removal
        for dermatologists
    --  Saves thousands of dollars by bypassing professional laser hair
removal
    --  Is safe, effective and permanent
    --  Is sold in the US, the UK, Spain, Japan, Korea, and now Canada


    The TRIA Skin Clarifying System:
    --  Combines a patented FDA-cleared, high intensity blue light technology
        with a pre-treatment cleanser and post-treatment serum to eliminate
        acne-causing bacteria before breakouts can occur
    --  Takes 3 simple steps and only a couple of minutes a day
    --  Contains NO harsh, irritating benzoyl peroxide (read: no redness,
        dryness or irritation)
    --  Leaves skin looking and feeling healthy
    --  Is safe, gentle, effective and dermatologist preferred


    
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<p>This announcement effectively brings Health Canada-approved permanent laser hair removal and acne treatment safely, quickly and simply to the hands of Canadians.</p>
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<p>In <span class="xn-location">Canada</span>, TRIA is available exclusively at <a href="http://www.TRIABeauty.com">www.TRIABeauty.com</a>. The TRIA Laser Hair Removal System is priced at about <span class="xn-money">$504</span> Canadian dollars as of <span class="xn-chron">October 2010</span> (<span class="xn-money">$495 USD</span>); the TRIA Skin Clarifying System is priced at about <span class="xn-money">$300</span> Canadian dollars as of <span class="xn-chron">October 2010</span> (<span class="xn-money">$295 USD</span>).</p>
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<p>In the US, TRIA is available at <a href="http://www.TRIABeauty.com">www.TRIABeauty.com</a>, Nordstrom, QVC, Bergdorf Goodman, The Studio at <span class="xn-person">Fred Segal</span>, Neiman Marcus, Bloomingdales, select spas and leading aesthetic physicians' offices.</p>
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    TRIA Beauty
    
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<p>TRIA Beauty creates at-home light-based systems that deliver professional results. It revolutionized the hair removal industry with the TRIA Laser Hair Removal System, the first and only FDA-cleared at-home laser permanent hair removal system, and then pushed beauty boundaries with the TRIA Skin Clarifying System, combining blue light therapy with a cleanser and serum for FDA-cleared acne prevention.  At home.  At last. <a href="http://www.TRIABeauty.com">www.TRIABeauty.com</a></p>
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    Contact:  Megan Driscoll
    Lindsey R. Coyle
    Behrman Communications
    212-986-7000





    

For further information: Megan Driscoll or Lindsey R. Coyle, both of Behrman Communications, for TRIA Beauty, [phone] Web Site: http://www.triabeauty.com