Canadian Broadcast Consortium wins with Canadians

- Broadcast coverage a hit up north -

TORONTO, March 1 /CNW/ - After 16 gruelling days of competition, the results are in - Canadians believe the broadcast coverage of the 2010 Winter Games was a success.

While CTV - dubbed Canada's Olympic broadcaster, came under harsh criticism throughout the Games for its hot tub programming and in-your-face patriotism, Canadians continued to tune into watch their athletes compete. In fact, according to a recent survey conducted by AskingCanadians(TM)Pulse (ACPulse), 72.5% of Canadians believe that the coverage of the Vancouver Olympics was executed very well when compared to previous years. The online panel, managed by Delvinia Data Collection, reaches 1000 Canadians from across the country.

"With all the chatter and conversation that erupted after the opening ceremonies, it made sense to ask Canadians what they really thought of how the events were being televised," said Adam Froman, CEO Delvinia. "ACPulse quickly identified that Canadians were proud of what they saw."

With the Games officially at a close, Canada's Broadcast Consortium is wrapping up a whirl-wind of media coverage that saw Canadians downloading Olympic applications to their smart phones, live streaming the Games online and round the clock broadcasting with those most up-to-date coverage available. Any questions as to whether the consortium was equipped to handle the challenge of an international sporting event on home soil have now been quashed with Canadians looking forward to the Summer Olympics in 2012.

About AskingCanadians(TM)Pulse

AskingCanadians(TM)Pulse is a research vehicle that runs biweekly, surveying 1000 Canadians from the Asking Canadians(TM) panel. The sample is demographically representative of the Canadian population, and the margin of error is +/- 3%. AskingCanadians(TM) and its French counterpart Qu'en pensez-vous(MC) are comprised of over 150,000 demographically representative and profiled Canadians from all walks of life that significantly influence today's leading brands.

About Delvinia

Established in 1998, Delvinia is dedicated to creating effective and innovative digital customer experiences for its clientele. A pioneer and authority on interactive design and digital marketing solutions, Delvinia's unique Insight Engine and proprietary research tools provide unmatched knowledge into how people use new digital technologies and how best to reach, influence and inspire them. Delvinia's Insight Engine is continually updated through quarterly and adhoc profiling surveys through its AskingCanadians(TM) online panel, which is managed by Delvinia Data Collection. For a decade, Delvinia's interactive expertise includes designing innovative digital solutions that focus on its understanding of the customer first and implementing truly integrated, and frankly, better digital customer experiences. For more information, visit www.delvinia.com.

For further information: Nick Cowling, [phone], [email protected]; Gabrielle Totesau, [phone], [email protected]