Canadian company launches a new, safer paint stripper, featured in Mother Jones and CBS News Français
Distribution J. Des Serres Inc. one step ahead of major changes in the industry since December 31
GRANBY, QC, Jan. 14, 2019 /CNW Telbec/ - Distribution J. Des Serres Inc. has launched an innovative, safer alternative to conventional paint strippers known as New Generation Stripper, by Super Remover®. The product has been featured in reports by such U.S. news organizations as Mother Jones, the Center for Public Integrity and CBS News. The methylene chloride–free formulation already exceeds upcoming standards that are expected to be introduced in an effort to curtail the toxicity of household chemicals.
As Canada's largest paint stripper manufacturer, Distribution J. Des Serres Inc. is in a position to become a global market leader for safe paint removal products with this ground-breaking methylene chloride–free formula that went to market in the last quarter of 2018.
Major hardware store chains in the U.S. eliminating methylene chloride
Products containing methylene chloride have gradually been taken off retail shelves in the U.S. and Canada as early as June 2018, in response to pressure tactics directed toward distributors by health groups and relatives of accident victims. Furthermore, including Safer Chemicals, Healthy Families, has managed to persuade a half-dozen retail giants, among them Lowe's, Home Depot, Sherwin-Williams and some others, to stop selling these types of paint strippers as of December 31, 2018.
Moreover, products containing methylene chloride have been banned in Europe since 2012. It is important to note that, until now, methylene chloride was the most effective chemical in the production of paint removers. Previous alternatives failed to deliver comparable results.
Situation in Canada
Even though methylene chloride–based paint strippers have never been recalled by Health Canada or linked to any Canadian deaths, as they have in the U.S., Sébastien Plourde, president of Distribution J. Des Serres Inc., took the lead a few years ago to find a safer product formulation.
"In 2018, we partnered with the Toxics Use Reduction Institute (TURI) at the University of Massachusetts Lowell, which developed a new, safer paint stripper without methylene chloride. Even Health Canada refers to this state-of-the-art research facility when establishing its latest standards for safer chemicals," said Plourde. "I am extremely proud to say that never in 70 years has an alternative to methylene chloride been as effective as it is now!"
Canadian Tire and Home Hardware have followed and stopped selling methylene chloride paint strippers and now offer to their customers New Generation Stripper, by Super Remover®.
A firm commitment
Distribution J. Des Serres Inc. is also pleased to announce that it is committed to replacing its regular product line with New Generation Stripper, by Super Remover®, by March 31, 2019, and will stop all manufacturing of products that are part of the category Benchmark 1 of Green Screen Chemical Hazard Assessment.
To learn more: superremover.com
About Distribution J. Des Serres Inc.
Founded in 1979, Distribution J. Des Serres Inc. is the developer and manufacturer of a high-quality paint, varnish and glue stripping agent. Distribution J. Des Serres Inc. products, which can be found at all hardware stores across Canada, have made the company the country's largest manufacturer of stripping products. In 2018, Distribution J. Des Serres Inc. announced it had formed a major partnership with the Toxics Use Reduction Institute (TURI) at the University of Massachusetts Lowell to market a new methylene chloride–free paint stripper developed by the university that is safer for users. New Generation Stripper, by Super Remover®, will replace the company's regular product line as of March 31, 2019.
The company is growing at a steady pace, with numerous development projects in the pipeline in the U.S., Mexico, Europe and elsewhere on behalf of SRD NEWGEN, a Canadian holding company, which holds the license of the new paint stripper formulation.
SOURCE Distribution J. Des Serres Inc.
Source: Distribution J. Des Serres Inc.; For further information: Patrick Howe, APR, CONSULAT public relations, 514-394-1045, ext. 222, [email protected]
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