Canadian Consumers' Top-Rated Restaurants Receive Awards from Technomic

CHICAGO, June 3, 2014 /CNW/ - Technomic's 2014 Canadian Consumers' Choice Award winners have been announced. Selected by consumers, this award recognizes these leading chains for their success at satisfying customers. The winners will be recognized on June 3 at the Canadian Trends & Directions Conference at the Westin Prince in Toronto.

As part of its comprehensive Consumer Brand Metrics: Canadian Restaurants program, Technomic asks consumers to rate leading Canadian restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records more than 16,800 consumer visits annually.

[View larger INFOGRAPHIC: Canadian Consumers' Choice Awards)

Based on analysis of consumer ratings in five key areas, Technomic has determined the 2014 winners of its Canadian Restaurant Consumers' Choice Awards:

Technomic's 2014 Canadian Restaurant Consumers' Choice Winners
Pillar of Excellence	Full-Service Chains	Limited-Service Chains
Kid-friendly	East Side Mario's	Pizza Hut
Pleasant, friendly service	The Keg Steakhouse & Bar	Starbucks
Craveability	The WORKS Gourmet Burger Bistro	Arby's
Availability of healthy options	Cora	Booster Juice
Social responsibility	Boston Pizza	Tim Hortons

"We developed these awards to truly show how consumers rate various attributes and their importance to the dining experience," says Technomic Executive Vice President Darren Tristano. "These attributes can serve as a benchmark against chains' competitors, as well as rewarding those winners for their hard work and attention to the needs of the consumer."

Methodology

Consumer Brand Metrics is a brand performance study that is run on an ongoing basis, tracking the performance of Canada's leading limited-service and full-service restaurant chains. Consumer experience is measured on more than 60 brand attributes, and 16,800 Canadian consumer visits are recorded annually. Winners are based on top-two box ratings, or ratings of 4 or 5 in a 5-point scale; top-box ratings were used for ties and other purposes. Data from four quarters, second-quarter 2013 through first-quarter 2014 was analyzed.

To learn more about the Canadian Restaurant Consumers' Choice Awards, the Canadian Trends & Directions Conference, or the Consumer Brand Metrics: Canadian Restaurants program, please visit Technomic.com or contact one of the individuals listed below.

Contacts

Press Inquiries: Darren Tristano, 312-506-3850, or [email protected]

Purchasing Details: Patrick Noone, 312-506-3852, or [email protected]

About Consumer Brand Metrics: Canadian Restaurants

Technomic's Consumer Brand Metrics: Canadian Restaurants is an ongoing program that monitors the performance of more than 40 leading limited-service and full-service restaurant chains by measuring consumer experience and providing chain ratings based on 60+ brand attributes. An online data platform allows users immediate access to the results of these studies and enables custom-tailored searches to track changes in consumer reporting over time.

About Technomic

Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

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SOURCE: Technomic

http://www.technomic.com

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