Canadian Dentists select DDB Canada to create public education campaign

Vancouver office to develop integrated program to reinforce benefits of good dental health

VANCOUVER, Sept. 22 /CNW/ - The Canadian Dental Association (CDA) and Provincial Dental Associations have hired DDB Canada's Vancouver office to develop a national awareness campaign to help Canadians understand the importance of regular dental exams to their overall health.

"Our collective goal is to have the public recognize the important role that dentists play in their healthcare," says Andrew Jones, director of public affairs, Canadian Dental Association. "More patients need to understand the importance of the dental exam and how the diagnosis and treatment advice from their dentist relates to their overall health."

DDB Canada starts work immediately developing an integrated campaign, which includes TV, radio, print, out of home, digital and online executions. The campaign is scheduled to launch in 2011.

"Regular dental exams should be an integral component of a family's proactive healthcare program, says Patty Jones, director of client services, DDB Canada.  "Dental exams are an important component of ensuring overall health, and are valuable in monitoring oral health in relation to some major chronic diseases."

DDB Canada was selected after a comprehensive and competitive pitch process that took place earlier this summer.

About the Canadian Dental Association
The Canadian Dental Association (www.cda-adc.ca) is the national voice for dentistry, dedicated to the advancement and leadership of a unified profession and to the promotion of optimal oral health, an essential component of general health.

About DDB Canada
Named Strategy's 2009 Agency of the Year and Top Creative Agency, DDB Canada (www.ddbcanada.com) is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and interactive), Karacters Design Group, Rapp Collins (direct), Radar DDB (social media marketing) and DDB Hodes Recruitment Communications (recruitment marketing).

For further information:

Paige Calvert
DDB Canada
604-608-4421
[email protected]