Canadian DTC brand Hush launches its first-ever pop-up store at Yorkdale Shopping Centre
The retail location will feature a sensory room for customers to experience Hush's most popular sleep products, including the new Hush Knit Blanket and new Iced Hybrid Hush Mattress
TORONTO, Nov. 2, 2022 /CNW/ - With the temperatures dipping and the busy holiday season fast approaching, there is no better time to bundle up and try one of Hush's bestselling sleep improvement products at its first-ever pop-up store in Toronto.
For a limited time only, Hush is giving Canadians the opportunity to experience its full range of sleep products – designed to help those with sleep, anxiety, insomnia, ADHD, and more – at a physical retail location in Yorkdale Shopping Centre during the holidays.
"Despite the importance of sleep, we know that 1 in 4 Canadians are suffering from insomnia and many more are dealing with anxiety and stress. That's why it's more important than ever for us to create products that will help people with these issues and improve their overall well-being. As part of this mission, we're bringing our products to a pop-up location for the first time to make it easier for Canadians to experience the Hush difference," said Lior Ohayon, co-founder of Hush.
The ice-themed store opens on November 2, 2022 and will feature an experiential sensory Hush Room for visitors to immerse themselves and their senses and feel the cooling, calming and comforting sensation of Hush's wide range of sleep products from its popular "Iced" line.
These products include:
- The Iced 2.0 weighted blanket
- New eco-pillow
- Weighted robe
- Black-out eye mask
"The holidays can be stressful, particularly shopping, which is why we wanted to give Canadians the opportunity to take a break and relax in a soothing space where they can truly experience what our innovative products have to offer. The Hush Room will be a sensory-enhancing reprieve from the busy outside world," said Aaron Spivak, co-founder of Hush.
Customers will also be able to try the Canadian brand's newly launched Hush Knit Blanket and Hush Iced Hybrid Mattress at the pop-up store. The hand-knit blanket can help reduce stress and anxiety, induce sleep, and looks beautiful in the home. The premium mattress is softer than the brand's other mattresses and is made with bamboo viscose foam and Hush's Iced Cooling Tech to ensure sleepers stay cool all night and fall asleep faster.
In addition to the Hush Room, the pop-up location will include:
- On-site embroidery service to personalize purchased products
- Reclining chairs for testing the weighted blankets
- Ice cube machine to demonstrate graphite material
- Bringing the DTC brand to life with the sensory experience, Hush Room, giving customers the ability to touch and feel all Hush products.
Hush co-founders Aaron Spivak and Lior Ohayon are available for interviews to discuss how they came up with the idea for the brand, how their products can improve sleep, help with anxiety, inspiration behind new products and the future of Hush.
About Hush
Hush is a Canadian-based sleep improvement brand that was started in 2018 by Aaron Spivak and Lior Ohayon. Hush started with a product now considered to be Canada's Most Popular (and Reviewed) weighted blanket - designed to help those with sleep, anxiety, insomnia, ADHD, and more. Within its first 24 months, Hush has grown to an 8-figure brand. Since the beginning, Hush has been committed to giving back by donating 1 blanket for every 10 sold. The company launched a successful Kickstarter campaign that raised $1.5M+ in 30 days - making it the Top 10 most raised Canadian Campaign ever. In 2019, Hush also appeared on Canadian hit TV show Dragons' Den and earned "Most Epic Pitch" of the season securing a bidding war between all 6 dragons. The company has since expanded their product line to include mattresses and sleep accessories, furthering their mission of helping Canadians achieve a better night's rest.
About Sleep Country
Sleep Country is Canada's leading specialty sleep retailer with a national retail store network and multiple robust eCommerce platforms. The Company has 288 corporate-owned stores and 20warehouses across Canada and operates under retail banners: "Sleep Country Canada", with omnichannel operations in Canada excluding Québec; "Dormez-vous" with omnichannel operations in Québec; "Endy", Canada's leading direct-to-consumer online sleep solutions retailer; and recently acquired "Hush", one of Canada's fastest-growing digital retailers. Sleep Country is a purpose-led organization dedicated to transforming lives by awakening Canadians to the power of sleep and is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company meaningfully and positively supports its environment and the communities where it operates through its comprehensive mattress and foundation recycling program that keeps mattresses out of landfills, as well as its bed donation program that contributes new and gently used mattresses and foundations to Canadian charities to help families and children in need get a good night's sleep.
For more information about Hush, visit www.hush.ca
For more information about the Company visit www.sleepcountry.ca
SOURCE Hush Blankets Inc.
Media inquiries: Tony Koutoulas, [email protected]
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