Canadian Tire and Kidde Canada Join Forces to Raise Awareness of Carbon Monoxide (CO)

The new Detect to Protect campaign helps Canadians stay informed about a dangerous pollutant with giveaways, in-store events, and discounts on CO alarms.

TORONTO, Oct. 9, 2018 /CNW/ - October 9^th marks the launch of Detect to Protect: a collaboration between Canadian Tire, Kidde Canada, and Scout Environmental (with support from Health Canada) that brings much-needed public awareness to carbon monoxide—an odourless, colourless, tasteless gas that leads to more than 300 deaths each year in Canada, all of which are preventable.

Throughout November, all Canadian Tire stores across the country will be offering discounts on CO alarms (check weekly flyers for specific product sale prices). Additionally, Detect to Protect Event Ambassadors will be providing tips on CO prevention in select Canadian Tire locations—as well as offering customers a chance to win prizes via DetectToProtect.ca.

CO is released from fuel-burning appliances, engines, and cigarette smoke, and can build up in any enclosed space—a home, cottage, office, garage, or tent. Exposure to low levels can result in headaches, fatigue, nausea, and flu-like symptoms. High levels can lead to confusion, fast heart rate, convulsions, and death. Children, seniors, pregnant women, and people with pre-existing health conditions can experience symptoms more quickly and severely.

That's why having at least one working CO alarm in your home is vital—and may be the law in your region. The Detect to Protect campaign reminds Canadians about the importance of proper testing, maintenance, and understanding of CO alarms, as well as how to prevent exposure, maintain appliances, and what to do when a CO alarm sounds.

"Canadian Tire is proud to work with Health Canada, Scout Environmental, and Kidde Canada on this important initiative," says Slavica Kacarevic, AVP, Fixing, Canadian Tire. "Our hope is that this campaign will help raise awareness of the dangers associated with carbon monoxide, remind homeowners to check their alarms regularly to ensure they're working properly, and replace them every 10 years in accordance with the expiry date on the label." 

"The easiest way to detect carbon monoxide is with a CO alarm," adds Pam Hoppel, Managing Director at Kidde. "By working with Scout Environmental and Canadian Tire, we're proud to help more Canadians understand how harmful carbon monoxide truly is and help to save lives." 

For more information about Detect to Protect, visit DetectToProtect.ca. And to learn more about carbon monoxide and its potentially fatal effects, visit www.canada.ca/en/health-canada/services/air-quality/indoor-air-contaminants/keep-carbon-monoxide-out-your-home.html.

Scout Environmental is an award-winning organization that engages the public, guides industry, and empowers communities to make better choices—for their health, and the environment. For nearly two decades, Scout has delivered measurable solutions, transformed behaviour, and helped both public and private sectors see beyond sustainability. Please visit scoutenvironmental.com to learn more.

SOURCE Scout Environmental

Ms. Shelby Kerbel, Scout Environmental, [phone] x 304, [email protected]