Canadian Tire launches three new limited edition Canadian Tire 'Money'(R)
coins
"Canadian Tire has been part of family life in
The special series of coins each showcase a family moment and the first coin, which depicts a shinny hockey game is available in-store from
Canadians are encouraged to participate in the '100 Golden Opportunities Contest,' which runs from
"The Royal Canadian Mint takes great pride in producing coins and medallions that honour Canadian heritage and traditions and we are delighted to have manufactured these exciting additions to Canadian Tire's loyalty program," said Ian E. Bennett, president and CEO of the Royal Canadian Mint. "Producing new trade dollars for a company that is synonymous with Canadian identity is a unique opportunity for the Mint to showcase the extensive expertise which extends to the manufacture of medals, tokens, and medallions."
The coin series follows the successful launch in December of Canadian Tire's first Canadian Tire 'Money' coin and confirmation that work is underway to evolve the iconic program to provide customers with better rewards. "Customers have told us that they value a loyalty program that is simple to understand and redeem; accessible to everyone; and, is tailored to offer promotions and reward to individual customers. We think we can continue to build on the program's heritage to deliver all of those things," continued Arnett.
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC) is comprised of five business units: Canadian Tire Retail, one of Canada's most-shopped general merchandise retailers with 476 stores; PartSource, an automotive parts specialty chain with 87 stores; Canadian Tire Petroleum, one of the country's largest and most productive independent retailers of gasoline, operating 273 gas bars, 268 convenience stores and kiosks, and 73 car washes; Mark's Work Wearhouse, one of the country's leading apparel retailers operating 374 stores in
For further information: Amy Cole, (416) 544-7655, [email protected]; Sarah Rodgers, (416) 480-3348, [email protected]
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