Canadian Toy Association Comes To the Aid of Salvation Army

TORONTO, Dec. 12, 2012 /CNW/ - The toy industry in Canada has stepped up to assist the Salvation Army with a donation of $196,000 in new toys to replace missing toys stolen from its warehouse.

"The holiday season should be a time of joy for every child," stated Kerry George, chair, Canadian Toy Association. "When we heard about the theft from the Salvation Army, the call went out to CTA member companies and the response, in such a short time, was simply overwhelming!"

The donation made to the Salvation Army's Toy Mountain toy drive will ensure that 15,000 children in Ontario will have a gift under the tree this holiday season.  Ten toy companies—Mattel, Itoys, Kroeger, Hasbro, Crayola, Lego, MGA, Leapfrog, Jakks and Ty Global—were able to respond to the immediate need with shipments from their warehouses.  Thomson Terminals donated warehouse space to coordinate the donation and then shipped the toys direct to the Salvation Army where they are being distributed to needy families across southern Ontario.

This CTA contribution to needy children is over and above its own annual toy drive for Toys for the North which has distributed over $250,000 in toys to children in Canada's far northern communities over the past three years.

SOURCE: Canadian Toy Association

For details or interviews, please contact:
Carol McDonald, CTA Media Relations
905-875-1795     [email protected]