Canadians burn calories to keep their love lives hot

- With Canadians resolving to get fit, survey from romantic social network Zoosk.com finds many work harder on physical appearance when they have a significant other to impress - 

TORONTO, Jan. 8, 2013 /CNW/ - The majority of Canadians (58%) admit their new year's resolution to hit the gym is motivated by a desire to be attractive and increase their chances for romance, according to a survey by romantic social network Zoosk.com. Coupled-up Canadians have no need to worry that their significant other's hard work at the gym is to attract outside interest. The survey found that Canadians (59%) - especially women (64%) - pay more attention to their appearance when they're in a relationship because they have "someone to impress."

"It's clearly a myth that people 'let themselves go' when they're settled in a relationship. In fact, Canadians are motivated to keep fit to impress their partner," says Jane Barrett, Director of Marketing at Zoosk. "From working hard to look good for him or her, to planning date nights or small romantic gestures, when your partner knows that they're special to you it helps ensure that your romantic flame won't burn out!"

Full results from the Zoosk New Year's Resolution Poll including information such as:

• Hitting the gym: How many Canadians resolved to get fit this year? What areas do they want to improve?
• Belly vs. booty: What features do Canadians find most attractive?
• The importance of physical attractiveness to Canadians: Which is the shallower sex? Is it more important for a mate to be smart or attractive?

are available here: www.paradigmpr.ca/ZooskNewYearsFitness

About the Zoosk New Year's Resolution Survey Poll 
Zoosk collected responses from 1,073 of their Canadian members through an online survey conducted in from December 21, 2012 to January 7, 2013.

SOURCE: Zoosk

Sinead Brown
[email protected]
416-413-5193