Canadians Lavishing Moms with More Expensive Mother's Day Gifts: Ebates.ca Poll
Not every mom's a Duchess, but they deserve the royal treatment
TORONTO, April 29, 2019 /CNW/ - With the arrival of Baby Sussex expected any day now, Meghan Markle will be celebrating her first Mother's Day as both a daughter and a mother. And though most moms may not be royalty in the literal sense of the word, they should be celebrated for their reigning role in the family on this special occasion. And Canadians are showing the love by stepping up their spend on gifts for Mother's Day, with an average of $77 this year, compared to $62 last year, according to a recent poll by Ebates.ca, which looked at Canadians' gift giving habits across different occasions. This is even more than the $58 spent on average for Mother's Day in 2017.
"For most of us, a mother's role really can't be overstated given everything they do for their family," said Belinda Baugniet, VP of marketing and resident shopping expert at Ebates.ca. "Although gifts are only a token, it's nice to see a trending increase in spending when it comes to gift- giving as a way of recognizing Mother's Day."
However, moms will be moms and cite time with family as the most cherished gift (28 per cent). Of course it's always nice to give them something special anyway, and rounding out the top three things mothers would like to receive is a meal out (25%) followed by a gift card/certificate (13%). When it comes to gift giving for occasions overall, the items Canadians are most likely to want to receive are gift card/certificates (42%), a meal out (35%) and straight cash (29%). Flowers (15%) barely edged out tickets to an event or experience (14 per cent).
While most moms – even new ones – aren't likely to receive the staggering number of gifts as the Duchess, they are likely to get something they can use. Canadians are most likely to consider cost as the biggest factor (47%) when purchasing gifts for Mother's Day, but one-third (34%) say they consider practicality and 22 per cent consider uniqueness.
Whether cuisine couture or a rose-gold coffee press, there are plenty of gifts that hit all the marks while making mom feel like a Queen.
About Ebates Inc. The Ebates brand supports a strong community of savvy shoppers around the world and has paid out nearly $1 billion to its global members. Ebates.ca membership is free and allows consumers to shop online at over 750 of their favourite top-name retailers while earning Cash Back on every purchase they make, paid out quarterly in the form of a #BigFatCheque or via PayPal. Founded in 1998, Ebates began international expansion with the launch of Ebates Canada in 2012 headquartered in Toronto, and was acquired by Rakuten, Inc. in 2014. Ebates.ca is proudly and specifically built by Canadians, for Canadians.
SOURCE Ebates Canada
Dan O'Brien, [email protected], Mobile: 416-301-2619, BlueSky Communications
Share this article