CANADIANS SAY NIGHT TIME IS SEXY TIME

Canadian survey reveals men and women 40+ prefer sex at night

TORONTO, Oct 12 /CNW/ - Although many prefer to "rise" and shine in the morning, most Canadian men and women over the age of 40 prefer to have sex at night.  According to the Cialis Sex Survey, a recent national survey of 40+ Canadians, 60 per cent of respondents enjoy intimacy when the sun is down, as oppose to 27 per cent who like it in the morning and 13 per cent who prefer it the afternoon.¹

Do time zones make a difference?
Nationally, Canadians prefer to have sex at night, but the Cialis Sex Survey revealed a few regional differences when it comes to what time 40+ Canucks prefer to be intimate:

• 36 per cent of Quebecers prefer to have sex in the morning compared to only 18 per cent of those living in the Prairies;²
• Albertans are the least likely to favour nooners;³
• 90 per cent of people living in the Atlantic Provinces don't like nooners, but one in four like to get frisky in the morning.⁴

Spontaneity: Whenever, wherever
The Webster dictionary defines spontaneity as "voluntary or undetermined actions or movements."⁵ In relation to ones sex life, this may involve having sex at unexpected times, and in unexpected places - such as on the beach as the sun goes down, or maybe on the kitchen floor.  Out of those surveyed, 80 per cent agree that spontaneity is important to maintaining a good sex life.⁶ However despite this desire, key survey findings also show that among Canadians 40+:

• Being tired is the number one barrier to having sex at a preferred time (40 per cent), followed by work (25 per cent), inability to find private time with a partner/spouse (18%) and ED/medical issues (17 per  cent); ⁷
• Although 60 per cent of those surveyed wish their sex life was spontaneous, less than half (44 per cent) say it actually is.^{8 9} 

"Although many couples over 40 enjoy spontaneous sex, many couples also experience challenges and frustration," says Anna Toth, M.Sc, Registered Marriage & Family Therapist and sex therapy provider. "Erectile difficulties and other life circumstances can get in the way of couples having relaxed and carefree sex whenever and wherever they want."

Like fine wine, sex gets better with age
Canada's aging population agrees that their sex life has gotten better as they have gotten older. Out of those surveyed, 61 per cent stated that sex has become increasingly better with age.¹⁰ Furthermore, 40 per cent of those over the age of 40 believe their sex life was best during their 40s or later in their life.¹¹

Unfortunately, although a desire for sex may increase with age - so may the likelihood of sexual complications, such as erectile dysfunction. Sexual difficulties like ED can cause partners to become frustrated, embarrassed or anxious, which further inhibits the ability for a man to maintain an erection.¹² It is estimated that approximately 34 per cent of Canadian men are affected by ED and an estimated 40 per cent of men over the age of 40 suffer from some degree of erection problems.^13,14 In the Cialis Sex Survey, one in four Canadians over 60 identified ED or other medical issues as a barrier to sex.¹⁵

"Erectile difficulties can put a damper on spontaneous sex, however couples do have options," says Anna Toth, M.Sc., Registered Marriage and Family Therapist and sex therapy provider. "There are a number of different approaches, including therapy, that can give couples back their freedom and ensure a spontaneous and satisfying sex life as they age."

Couples concerned with maintaining a healthy and spontaneous sex life should speak with their doctor about the treatment options available. 

About the Cialis Sex Survey
The national online survey was commissioned by Leger Marketing for Eli Lilly Canada.  It was conducted using a random sample of 1000 respondents ages 40 and older from Leger Marketing's web panel between April 13 to April 27, 2010. 

About Cialis
Cialis, approved by Health Canada in September 2003, is the first oral ED treatment shown to be effective for up to 36 hours after taking the drug. 

Men should discuss their health status with their doctors to ensure Cialis is right for them and that they are healthy enough for sexual activity.  The most commonly reported side effects with Cialis are headache, upset stomach, nasal congestion, back pain, muscle ache, dizziness and flushing.¹⁶  The side effects reported with Cialis were generally mild or moderate and transient. 

As with other PDE5 inhibitors, the use of Cialis is contraindicated in patients who are taking nitrates and should not be used in men who have cardiac disease for whom sexual activity is not advisable.¹⁷  Men should not drink alcohol in excess with Cialis.¹⁸ Cialis does not protect a man or his partner from sexually transmitted diseases, including HIV.¹⁹

About Lilly
Lilly, a leading innovation-driven corporation, is developing a growing portfolio of first-in-class and best-in-class pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Indiana, Lilly provides answers - through medicines and information - for some of the world's most urgent medical needs. Eli Lilly Canada, headquartered in Toronto, Ontario, employs more than 500 people across the country. Additional information about Eli Lilly Canada can be found at www.lilly.ca.

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Cialis^® Registered trademark owned by Eli Lilly and Company; used under license.

References

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¹ Leger Marketing Research Cialis Sex Study, April 2010. Sponsored by Eli Lilly Canada. Page 11.

² IBID. Page 11.

³ IBID. Page 11.

⁴ IBID. Pages 27, 29

⁵ Meriam Webster Online. Definition for Spontaneity. http://www.merriam-webster.com/dictionary/spontaneity.  Accessed June, 2010. 

⁶ Leger Marketing Research Cialis Sex Study, April 2010. Sponsored by Eli Lilly Canada. Page 17

⁷ IBID. Page 13 -14.

⁸ IBID. Page 24.

⁹ IBID. Page 20

¹⁰ IBID. Page 29.

¹¹ IBID. Page 27.

¹² What to do about Erectile Dysfunction. A Harvard Medical School Special Health Report. Available at http://www.health.harvard.edu/. Pages 20 and 21. Accessed June 2010.

¹³ The College of Family Physicians of Canada. Learning the causes and what you can do. http://www.cfpc.ca/english/cfpc/programs/patient%20education/erectile%20dysfunction/default.asp?s=1.  Accessed June, 2010.

¹⁴ Feldman H, Goldstein l et al. Impotence and its Medical and Psychological Correlates: Results of the Massachusetts male aging study. Jan 1994 54-61.

¹⁵ Leger Marketing Research Cialis Sex Study, April 2010. Sponsored by Eli Lilly Canada. Page 14.

¹⁶ Cialis Product Monograph. Page43

¹⁷ IBID. Page 42

¹⁸ IBID. Page 43

¹⁹ IBID. Page 42

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