Canadians Staying Happy this Holiday Season by Shopping Early: Ebates
Poll shows Canadians plan on spending more, shopping earlier
TORONTO, Nov. 12, 2018 /CNW/ - Canadians are not planning on spending less when it comes to shopping for the holidays this season. In fact, about eight in ten (84 per cent) say they will spend as much or even more on their holiday gift shopping this year, and plan to shell out an average of $602, up from $570 in 2017, according to a recent poll by Ebates.ca. Those who seem to be feeling most flush are parents, with an anticipated spend of $762, and those from the East Coast ($734). Roughly half of Canadians plan to shop on Black Friday (50 per cent) and Cyber Monday (44 per cent), when they expect to knock off about one-third of their holiday gift list.
"Canadians love to shop and many are really adopting Black Friday and Cyber Monday as a great opportunity to find deals and get a head start on their holiday shopping," said Belinda Baugniet, VP of marketing and resident shopping expert at Ebates.ca. "Our survey indicates that the most popular items they'll be shopping for on these days are electronics, clothing and toys."
Canadians are happier when they shop early, with the majority (82 per cent) saying holiday shopping is just not fun the later it gets, agreeing that the selection gets worse (87 per cent) as well as the deals (58 per cent). The most popular month to start is November, with 40 per cent of consumers saying that is when they begin their holiday shopping. And while most Canadians shop over a period of 1-2 months (66 per cent), almost 10 per cent say they shop over a period of 6 months or more.
E-commerce continues to play a big role for the holidays, with the majority (83 per cent) planning to do at least some of their shopping online this year. The poll demonstrates that Canadians expect to accomplish a good portion of their Black Friday (31 per cent) and Cyber Monday (33 per cent) shopping online, and most will be including themselves on the gift list. One in four Canadians admit they will be shopping for solely themselves on Black Friday (23 per cent) and Cyber Monday (24 per cent), while the majority say they will be shopping for both themselves and others (62 per cent on Black Friday and 64 per cent on Cyber Monday). Popular holiday shopping merchants include Hudson's Bay, Amazon, Sephora and Best Buy.
While Canadians cite many benefits of shopping online over physical stores, the top three include convenience (26 per cent), the ability to find things not available in stores (20 per cent) and better prices (14 per cent). And when it comes to prices, while Canadians overall love a good deal, they are more likely to say they are seeking the best possible gift (58 per cent) as opposed to the best possible deal (42 per cent).
Items most likely to be purchased this year by shopping day include:
Black Friday |
Cyber Monday |
|
Clothing/accessories |
63 per cent |
45 per cent |
Electronics |
61 per cent |
67 per cent |
Toys |
43 per cent |
35 per cent |
Health/beauty |
35 per cent |
30 per cent |
Books |
30 per cent |
34 per cent |
Gift cards |
29 per cent |
25 per cent |
Sports gear |
25 per cent |
19 per cent |
About the survey The Ebates Canada survey was conducted online in October 2018 with a nationally representative sample of 1,022 Canadians. A sample of this size is accurate to within +/-3 percentage points, 19 times out of 20.
About Ebates Inc. The Ebates brand supports a strong community of savvy shoppers around the world and has paid out nearly $1 billion to its global members. Ebates.ca membership is free and allows consumers to shop online at over 750 of their favourite top-name retailers while earning Cash Back on every purchase they make, paid out quarterly in the form of a #BigFatCheque or via PayPal. Founded in 1998, Ebates began international expansion with the launch of Ebates Canada in 2012 headquartered in Toronto, and was acquired by Rakuten, Inc. in 2014. Ebates.ca is proudly and specifically built by Canadians, for Canadians.
SOURCE Ebates Canada
Sammi Braverman, 647.354.0576, [email protected]
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