Canadians Turn to ET Canada for the Country's Most Comprehensive GRAMMY® Coverage
Sunday'sThe Grammy Awards: ET Canada Live Pre-Show Draws1.2 Million Viewers
Monday ET Canada Delivers its Largest Grammys Red Carpet Recap Audience Ever
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TORONTO, Feb. 14, 2012 /CNW/ - The momentum continued last night as Global's ET Canada garnered the country's largest audience with its post-award coverage of the 54th Annual GRAMMY Awards. In fact, last night's audience was ET Canada's largest ever for its post-GRAMMY show and its most-watched episode this season.
Cheryl Hickey, Rick Campanelli and Roz Weston mixed and mingled with music royalty at Sunday's GRAMMY Awards. Then on Monday night 829,000* Canadians (Ind. 2+) chose to watch ET Canada's red carpet recap beating out eTalk's post-GRAMMY coverage on CTV.
Sunday night's one-hour live red carpet pre-show special, The Grammy Awards: ET Canada Live brought in an impressive 1.2 million viewers (Ind. 2+), and was up 74% year-over-year as the highest rated GRAMMY pre-show in its seven year run.
ET Canada airs weeknights at 7:30pm ET/PT on Global. Viewers can catch up on all the GRAMMY red carpet action at etcanada.com.
Source: BBM-NMR / BBM Canada PPM Data 9/12/2005-2/13/2012, Total Canada Ind2+ AMA (000), * includes combined total of 730p & 12a airings.
Media Contact:
Jacqueline Kendall
Global Television
416-934-7850
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