Canlan Signs Exclusive Sponsorship and Advertising Agreement with DEC Sports & Entertainment

- Agreement to leverage numerous revenue opportunities existing with the Canlan brand and its facilities-

BURNABY, BC, Feb. 8, 2012 /CNW/ - Canlan Ice Sports Corp., industry-leading providers of recreational sports and entertainment facilities across North America, today announced that it has signed an exclusive sponsorship and advertising sales agreement with Toronto-based DEC Sports and Entertainment.  As per the agreement, DEC Sports and Entertainment will be responsible for capitalizing on the substantial sponsorship and advertising opportunities related to Canlan's brands and its sports and entertainment facilities.

"We believe we have a number of opportunities to grow and maximize our sponsorship and advertising revenue in areas such as web traffic, building naming rights, Canlan TV, in-facility signage and better use of our signature brands, which we have worked hard over the years to successfully build," said Joey St-Aubin, President and CEO of Canlan Ice Sports Corp.  "Sponsorship and advertising represents between 1 and 2% of our overall annual revenue, we believe working with a specialist of DEC's quality will be the most effective way to grow that number and take full advantage of the potential that our brands and facilities have to offer".

"We are thrilled to be working with the team at Canlan Ice Sports. Canlan boasts 10 million plus annual visitors at over 19 facilities mostly across Canada. Marketers and advertisers have the opportunity to creatively reach healthy active Canadians through national campaigns executed locally" says Peter Cosentino, President DEC Sports & Entertainment.

Financial terms of the sponsorship and advertisement agreement were not disclosed.

About DEC Sports & Entertainment
DEC Sports and Entertainment specializes in creating marketing partnerships for companies through niche sports, entertainment and lifestyle properties. Located in Toronto it opened its doors in 2003 and has successfully built sponsorship and advertising solutions for niche properties throughout Canada.  DEC focuses on strategic market segmentation to deliver results for all key stakeholders.  For more information visit the Company's website at www.decsports.com. 

About Canlan
Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. We are the largest private sector owner and operator of recreational ice sports facilities in North America and currently own and/or manage 20 facilities in Canada and the United States with 62 surfaces including ice rinks and indoor soccer fields.

Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under the symbol "ICE."  For more information please visit www.icesports.com.

Caution concerning forward-looking statements
This document contains forward-looking statements, which may be identified by words like "expects", "anticipates", "plans", "intends", "indicates" or similar expressions. These statements are not a guarantee of future performance and are inherently subject to risks and uncertainties. The Company's actual results could differ materially from those currently anticipated due to a number of factors set forth in reports and other documents filed by the Company with Canadian securities regulatory authorities from time to time.

Canlan Ice Sports Corp.
Michael F. Gellard
Senior Vice President & CFO
604 736 9152

TMX Equicom
Philip Dale
416 815 0700 ext. 253
[email protected]