Cannabis Retailer Fire & Flower Achieves 21 Store Milestone

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EDMONTON, June 25, 2019 /CNW/ - Fire & Flower Holdings Corp. and its wholly-owned subsidiary Fire & Flower Inc. (collectively, "Fire & Flower" or the "Company") (TSXV: FAF), today announced it has achieved the milestone of 21 Fire & Flower branded, licensed cannabis retail stores across the provinces of Alberta, Saskatchewan and Ontario.

The new Fire & Flower stores will be located at 800 Pine Road, Strathmore, Alberta and at 5241 50 Avenue, Vegreville, Alberta. This announcement follows Fire & Flower's previous news release on May 31, 2019 announcing the Company's near-term store rollout schedule..

"Fire & Flower's milestone of reaching 21 licensed cannabis retail stores in the first 8 months of legalization demonstrates our ability to achieve ongoing growth." shared Trevor Fencott, Fire & Flower's Chief Executive Officer. "We look forward to welcoming the local communities into our store and establishing the Fire & Flower brand across all markets where private cannabis retail is permitted."

The location has been open since January 2019 to showcase the Fire & Flower retail experience including best-in-class cannabis education. Once cannabis products have been received, the location will offer a full assortment of cannabis products from licensed cannabis producers. Fire & Flower will post the opening date of the Strathmore store on its website at its earliest opportunity.

The Company continues to focus on opening stores in other Canadian provinces where private retail is permitted in addition to its roll out plan in Alberta.

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The Company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer in the provinces of Alberta and Saskatchewan and is a consultant and licensor to Fire & Flower-branded retail locations in the province of Ontario.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company.  Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements.  Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

The Company assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Fire & Flower Holdings Corp.

Investor Relations: Chris Bolivar, Vice President, Brand and Marketing, [email protected], 1-833-680-4948; Media Relations: Nathan Mison, Vice President, Government and Stakeholder Relations, [email protected], 780-953-1106