Capital One Takes the Guesswork Out of Rewards Cards

New Aspire World MasterCard Offers Two Reward Miles on All Purchases

TORONTO, June 16 /CNW/ - Capital One has launched the Aspire World and Aspire Gold MasterCard as part of its plan to bring Canadians a simple and easy-to-understand way to collect and redeem more reward miles. By letting consumers earn reward miles for every dollar spent on all purchases, the new Capital One Aspire MasterCard is providing a clear option to an otherwise confusing and constrained rewards market. With no limitations on retailers or categories, the Aspire MasterCard is placing the power in the hands of the consumer, by easing many of the aggravations of other rewards programs.

"Canadians are tired of being restricted by rewards programs that require them to only shop at certain stores or only earn bonus points on a handful of categories," said Laurel Ostfield, spokesperson, Capital One Canada. "We developed the Aspire MasterCard as a response to these frustrations by giving consumers a much simpler option - earn reward miles on all purchases. Period."

Travellers will be especially interested in the generous benefits offered by the Aspire World MasterCard. Travel emergency medical, trip cancellation insurance and price protection guarantee are just a few examples of the advantages that cardholders will receive.

According to Patrick Sojka of Rewardscanada.ca, "the Capital One Aspire World MasterCard is ready to set the standard in Canada for travel point credit cards with its big bonuses, relatively low costs, good earning ratio, benefit package and ability to book travel anywhere."

    
    Aspire World's features include:
    -   Earn 2 reward miles for every dollar spent - on everything you buy
    -   Get 35,000 bonus reward miles when you make your first purchase and
        10,000 anniversary bonus rewards miles every year
    -   Rewards don't expire; no limit on how many reward miles you can
        accumulate; no special spending categories; no separate rewards
        enrollment requirements
    -   Fly on any airline, any time, with no blackout dates
    -   Redeem for any travel purchase (air fare, hotel room, rental car,
        etc.)

    Aspire Gold's features include:
    -   Earn 1 reward mile for every dollar spent - on everything you buy
    -   Get 5,000 bonus reward miles on your first purchase and 1,000
        anniversary bonus reward miles every year
    -   No annual fee
    -   Rewards don't expire; no limit on how many miles you can accumulate;
        no special spending categories; no separate rewards enrollment
        requirements
    -   Fly on any airline, any time, with no blackout dates
    -   Redeem for any travel purchase (air fare, hotel room, rental car,
        etc.)
    

"Alongside a generous sign-up bonus, the Aspire MasterCard also offers an anniversary bonus as our way of saying thank you to our loyal customers," said Ms. Ostfield.

About Capital One

Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).

For further information: Laurel Ostfield, 416-549-2753, [email protected]