Capturing the "Memories" of One Million People - One Tweet at a Time~
A Million Tweets to Remember aims to be largest movement ever on Twitter
The campaign is the brainchild of
"I have seen four of my grandparents battle Alzheimer's and, in their honour, I wanted to do something monumental," says
In a recent blog post(http://sethgodin.typepad.com/seths_blog/2009/09/the-problem-with-non.html), Internet marketing guru
1MTweets seeks to prove there is a prominent place for worthy causes within social networks, and that - if engaged in the right way - people will actively network and connect to support and promote causes close to their heart.
"Twitter is a powerful platform," adds Banks. "The transfer and sharing of information and level of engagement on Twitter is incredible, making it a great resource to raise awareness for Alzheimer's and memorialize those who have lived with the devastating disease."
All proceeds from 1Mtweets will be allocated to research projects focused on the aging brain and Alzheimer's disease through the Alzheimer Society of
How can I participate? ---------------------- - Visit the 1MTweets website and tweet to digitally memorialize a loved one affected by Alzheimer's. - Tweet about the program itself and make sure you include the hashtag 1 Mtweets in the body of your tweet if your message is posted on the Twitter platform. - Opt in to our request to donate a minimum of $1 per tweet. - Also, consider creating a Twitter tribute, or "Twibute", and share it with your family and friends - You can also support the movement by becoming a fan on the 1Mtweet Facebook page and by following 1Mtweets on Twitter. Did you know? ------------- According to the Alzheimer Society of Canada and the American Alzheimer's Association: - An estimated 35.6 million people worldwide will be living with dementia in 2010. - Six million North Americans are living with Alzheimer's disease. - 1 in 11 Canadians and 1 in 8 Americans over the age of 65 has Alzheimer's disease or a related dementia. - 36 per cent of Canadians know someone with Alzheimer's disease. - Alzheimer's is the 6th leading cause of death in the United States. - Every 70 seconds, someone is diagnosed with Alzheimer's disease in the United States. For more information about Alzheimer's disease, go to www.alzheimer.ca or www.alz.org.
For further information: or to book an interview with Jordan Banks, please contact: Stephanie Marton, Noor Marzook, Marsha Knoll, Edelman, (416) 979-1120 ext. 314, 239, 329, [email protected], [email protected], [email protected]
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