Carlsberg Canada and the Toronto FC End Partnership

TORONTO, Oct. 29, 2012 /CNW/ - After six years as the official beer of the Toronto FC, Carlsberg Canada is not renewing its sponsorship agreement with the football club and its parent company Maple Leaf Sports and Entertainment.

"It has been a great six years with the Toronto FC," says Nick Relph, Director of Marketing, Carlsberg Canada. "We are proud to have been at the forefront of helping fans enjoy world-class soccer from match one here in Toronto. We couldn't have been happier supporting a sport that has avid fans around the world, and to help bring Carlsberg, one of the best-known beer brands worldwide, to soccer fans in Toronto."

Carlsberg's Toronto FC sponsorship will end after the final regular season game on October 28, 2012.

"We would like to wish the Toronto FC, the team and its fans, all the best next season," says Relph.

About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand - Carlsberg - is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 41,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectoliters of beer, which is about 34 billion bottles of beer.

SOURCE: Carlsberg Canada

Strategic Objectives
Sarah McConnell or Tonisha Bath
416-366-7735 x290 or x274
[email protected] or [email protected]