Carpe Diem Canada Introduces Goodnight & Sweet Dreamzzz Mattresses and More
as Cornerstone GTA Dealer

Sweden's Leading Luxury Bed Comes to Canada

TORONTO , Dec. 23 /CNW/ - Carpe Diem Canada , exclusive Canadian Distributor of luxurious handcrafted environmentally certified beds from Carpe Diem Beds of Sweden , and Goodnight & Sweet Dreamzzz Mattresses & More announce a new relationship that positions Sweet Dreamzzz as the cornerstone member of the Canadian retail dealer network. Goodnight & Sweet Dreamzzz was specifically chosen to carry this premier line because of its reputation for providing exceptional products and service to their customers. Beds are currently on display in the Sweet Dreamzzz showroom and the highly trained staff are ready to bring luxury to the Canadian bed market.

"The synergy between a luxury brand like Carpe Diem and the beautifully appointed retail location in Newmarket is striking" said Allan Madonik, VP of Sales for Carpe Diem Canada . "Consumers in this space require the proper atmosphere to take the Carpe Diem Experience - it is an investment in yourself and your partner that merits attention to detail. The team at Sweet Dreamzzz has already invested in training sessions and visits to dealers outside of Canada to ensure that they continue to build on their reputation for consumer education and customer support."

Carpe Diem Beds of Sweden offers the best possible sleeping environment, and with that comes better health and an enhanced lifestyle! "The Canadian consumer is becoming more educated - and more open to education - than ever before" said Debi Chewerda, President of Goodnight & Sweet Dreamzzz. "The benefits of a healthy lifestyle are important to people and good sleep is an essential part of that. A Carpe Diem bed will deliver many years of the best night's sleep that we can provide customers with."

Environmental certification is a hallmark of Carpe Diem beds; all models carry SWAN Nordic Eco-label and OEKO-TEX certifications. These prestigious certifications ensure that a Carpe Diem bed will promote longevity and leave a minimal and chemical-free footprint on the environment when it is eventually returned to the Earth. "Only the finest raw materials are used in Carpe Diem beds" said Madonik. "Swedish pine from the northernmost managed forests, natural Talalay latex, certified New Zealand wool, 100% cotton and finely tempered steel spring systems made from pure virgin steel alloy combined with world-renowned Swedish craftspeople create a product worthy of the 25 year warranty."

"We encourage customers or the curious to come and see us, and look forward to visiting with our existing and future customers at our kick-off event in the showroom at 6:00pm on January 20th . Take the time to tell us a little about yourself, and any physical issues you may be having and let us help you through the Carpe Diem Experience and show you how it will improve your quality of life" said Chewerda.

About Goodnight & Sweet Dreamzzz Mattresses and More:

Goodnight & Sweet Dreamzzz Mattresses and More is one of Canada's premier bed dealers, serving the GTA and over 4000 customers in the retail showroom located at 16635 Yonge Street - Unit 1, Newmarket, Ontario. Visit the only mattress boutique in Canada designed by Dave Coll from the prestigious Connie Post Companies or visit us online at www.sweetdreamzzz.ca, email [email protected] or call 1 905 235 DREAM (3732).

About Carpe Diem Canada:

Carpe Diem Canada was established in 2008 to bring the Carpe Diem Beds of Sweden luxury product line to the North American market. Since 1995 Carpe Diem Beds of Sweden have always strived to provide consumers with the best possible sleep, giving them the opportunity to Seize the Day! Dealers are welcome to check out our web site www.carpediemcanada.com.

For further information: Media Contact: Jackie Vardon, mailto: [email protected], [phone]