Carrot Rewards Further Expands Strategic Footprint
Popular Canadian wellness program partners with private sector and broadens its impact mission
TORONTO, April 4, 2019 /CNW/ - Carrot Rewards, Canada's most popular wellness app today announced a further significant expansion of its mission and partnerships, as it continues to nudge well over a million Canadians towards living healthier lives.
Carrot is deepening its strategic private sector and NGO engagements in a growing effort to positively influence consumer behaviour. New partnerships with leading insurance and pharmaceutical firms are harnessing the unique engagement and power of this innovative platform to boost consumer education in important behavioural areas as diverse as road safety or respiratory health management. Some of Carrot's newest mission partners include Boehringer Ingelheim, The Lung Association and Onlia.
At the same time, the popular app is rapidly broadening its public impact work into the critically important area of civic wellness. More specifically, a key new mission element of the Carrot platform will be to educate Canadians on key immigration topics such as newcomer integration, transition support and access to a wide range of resources, from language skills training to financial literacy tools for new Canadians.
"Three short years into our accelerating journey, it is so rewarding for us all to see our relevance, recognition and impact spread in so many important directions," said Andreas Souvaliotis, Founder & CEO of Carrot Rewards. "We are changing lives for the better every day and we are constantly adding to our uniquely and proudly Canadian story."
Rodney Ghali, Assistant Cabinet Secretary at the Privy Council Office in the Government of Canada stated "I have had the pleasure of watching Carrot Rewards grow from an initial pilot project to an internationally recognized digital platform for promoting health. It represents a unique example of the power of innovative and authentic partnerships between the public and private sectors in our country."
About Carrot Rewards
Carrot Rewards is an AI-driven wellness app and brand engagement platform that leverages behavioural economics and nudge theory to motivate and reward users for making better lifestyle choices. Carrot maximizes appeal and engagement by offering users a choice of rewards from the most popular consumer loyalty programs - in Canada users can earn Aeroplan® Miles, SCENE® points, Petro-Points™, More Rewards® points, Drop points or RBC Rewards each time they interact with the app.
With well over one million users in this country, Carrot was recognized as Canadian App of the Year by MobileSyrup, ranked by Bond Brand Loyalty as a Top 10 Canadian Loyalty Program in the Loyalty Report, named one of the Top Fastest Growing Companies by Canadian Business and Maclean's Magazine and was the most recent Global Innovation Award winner at the World Government Summit.
The Carrot Rewards platform was created in collaboration with Canadian government agencies, health NGOs and the private sector.
For more information, please visit: www.carrotapp.com
Twitter & Instagram: @carrot_rewards
Facebook: /carrotrewards
Available for Interviews:
Andreas Souvaliotis, Founder and CEO, Carrot Rewards
SOURCE Carrot Insights
Duet Public Relations, Jennifer Love | 416-271-5477, E: [email protected]
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