Casper Announces Major Investment in Canada to Launch Canadian Retail Fleet, Headquarters, and Manufacturing

Sleep innovator responds to growing demand to bring better sleep to more Canadians

TORONTO, April 17, 2018 /CNW/ - 

Casper, the sleep company that introduced its outrageously comfortable mattress in Canada in 2014, today announces the launch of a multi-province retail fleet and its first Canadian headquarters. With this expansion, Casper will begin manufacturing its sleep products in Canada, and aims to create more than 75 new jobs across the country.

Casper expanded to Canada in response to overwhelming demand, shortly after launching in the U.S. Setting out to improve sleep and reinvent the mattress industry, Casper introduced a seamless shopping experience and a suite of design-driven products, including its award-winning, eponymous mattress. Casper offers true nationwide coverage with customer support and shipping across all Canadian provinces and territories.

"We've seen tremendous success in Canada with three years of triple digit growth," said Philip Krim, co-founder and CEO, Casper. "Investing further in the market and expanding our local presence will enable us to bring better sleep to even more Canadians across the country."

The first of Casper's Canadian retail shops, which are designed to reimagine the sleep-shopping experience, will open next month in Toronto. Visitors can try Casper's full product suite in one of four miniature homes, purchase in-store to carry out, or deliver to their doorsteps.

"Over the past three years, Casper has built a loyal customer base in Canada and we've seen the demand to experience our products in-person grow exponentially," said Nicole Tapscott, Senior Director and General Manager, Casper Canada. "Putting down permanent roots with our fleet of retail stores and a headquarters in Toronto will allow us to engage with customers on a local level, as well as tap into Canada's impressive talent base."

Casper has also recently forged a partnership with Canadian retailer Indigo, reaching even more customers where they are most comfortable. As one of the fastest growing consumer brands of all time, Casper's total global revenue since inception has grown to more than $600 million.

For further information on Casper, including its obsessively engineered sleep offerings and new store openings, visit casper.ca or contact: Sheri Clish, rock-it promotions, inc., [email protected], 416.656.0707 X 122.

ABOUT
Casper (casper.ca) was created to re-imagine sleep from the ground up, beginning with its obsessively engineered, outrageously comfortable mattress. All of Casper's sleep products — including its pillow, bedding, and bed frames — are developed in-house by the company's award-winning R&D team. Casper was recently named one of Fast Company's Most Innovative Companies in the World and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

SOURCE Casper

visit casper.ca