CBC's HOCKEY NIGHT IN CANADA LIKE YOU'VE NEVER SEEN IT BEFORE

Panasonic Canada and CBC bring Canada's favourite hockey broadcast into
Canadian living rooms in 3D

MISSISSAUGA, ON, Sept. 29 /CNW/ - He shoots, he scores and the puck is so close Canadians can almost touch it.  Imagine watching Canada's favourite sport in 3D!  Panasonic Canada and CBC announced today they will bring the first-ever 3D broadcast of CBC's Hockey Night in Canada into Canadian homes.  Two broadcasts of CBC's Hockey Night in Canada will be available to Canadians in 3D this upcoming season - Montreal versus Toronto on Saturday, December 11, and the Heritage Classic from McMahon Stadium in Calgary on Sunday, February 20, 2011.

A leader in 3D technology, Panasonic has worked closely with Hollywood to develop Full HD 3D technology for the most immersive viewing experience.  Since 1995, Panasonic Hollywood Labs has been at the forefront of home video technology, combining cutting edge technologies with the sensitivity of Hollywood directors to produce images of the highest quality.  With this exciting new development, Panasonic will help bring a new dimension to the broadcast of CBC's Hockey Night in Canada to Canadian hockey fans. 

"Panasonic is at the forefront of 3D innovation, leading the charge on developing technology for both industry professionals and everyday Canadians," says Ian Kilvert, General Manager, Corporate Brand Management, Panasonic Canada Inc.  "Panasonic's state-of-the-art Professional Full HD 3D Camera is poised to take Hollywood by storm, and our award-winning Full HD 3D VIERA televisions, and recently launched Consumer 3D Camcorder are bringing the 3D experience home.  With our expertise and cutting edge products, it makes sense to partner with the CBC to help bring the first-ever 3D hockey viewing experience into Canadian living rooms."

Panasonic will be the official 3D and HD TV sponsor of CBC's Hockey Night in Canada starting this October, and Panasonic production equipment including rigs, Panasonic Professional Full 3D HD cameras and Panasonic 3D production monitors will be used in the creation of an exciting 3D hockey viewing experience for all Canadians to enjoy.

"We are very pleased to partner with Panasonic on this unique and ground-breaking initiative," says Scott Moore, Executive Director, CBC Sports and General Manager, CBC Media Sales and Marketing.  "Together we will be bringing an experience to Canadian hockey fans that has never been done before.  This is a Canadian first and a very exciting time for television and hockey in Canada."

Panasonic has dedicated extensive resources, time, talent and dollars to provide end-to-end   3D solutions for industry professionals. This includes 3D HD image capture, video switching, and video monitoring; Blu-ray authoring, disc production and content delivery; and 3D HD industrial and consumer plasma displays.

About Panasonic

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI).  PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world's largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company's products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access Panasonic's home page at www.panasonic.ca.

About CBC

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

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