Celebrate 60 Years with the 2011 IKEA Catalogue by Capturing Your Favourite
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Multimedia Campaign Features Social Media Tools and iPhone Catalogue App

To view the Social Media Release, click here: http://smr.newswire.ca/en/ikea/celebrate-60-years-with-the-2011-ikea-catalogue

BURLINGTON, ON, Aug. 12 /CNW/ - IKEA Canada is celebrating 60 years of the IKEA Catalogue by asking Canadians to "Capture" their favourite page from the 2011 IKEA Catalogue. Launching this week, the catalogue campaign also introduces the home furnishings retailer into the social media world with the launch of a Canadian Twitter (@IKEA_Canada) and Facebook page. A new iPhone app where IKEA customers will be able to view the new catalogue from their iPhone or iPad is also scheduled to launch in the coming weeks.

Using transit, online, TV and print ads, Canadians will be introduced to a variety of inspiring home furnishings solutions that can be found in the new catalogue and encouraged to take a "snapshot" of their favourite page for a chance to win $10,000 or smaller prizes of $500 and $1500 in gift cards. Contestants will upload their favourite pictures from the catalogue to www.capturethepage.ca and using social media tools such as Twitter and Facebook, share their pictures with their own network. The contest will run until September 5th, 2010.

"We feel it is the perfect time to expand our reach to IKEA fans through the use of social media with sites like Twitter and Facebook," says Thom Kyle, Marketing Manager for IKEA Canada. "Our customers are active in all forms of social media and are communicating about our brand. We want to engage them further by facilitating additional conversation and sharing."

IKEA is also introducing the iPhone catalogue app into the Canadian market, which will allow users to browse through pages on their mobile device just like the actual catalogue. Slated to launch in the coming weeks, the pages of the catalogue on the application will also include links that take consumers directly to www.IKEA.ca and the relevant product information.

Over 5.7 million copies of the IKEA catalogue will be distributed in Canada this year. However, for the first time, the catalogue will also be combined with the October issue of House and Home Magazine. It marks the first time that House and Home will have an insert with both subscription and newsstand copies.

About IKEA

Founded in Sweden in 1943, IKEA offers home furnishing and accessories of good design and function at low prices so the many people can afford them. There are currently 268 IKEA Group stores in 25 countries with 590 million visitors last year. IKEA incorporates social and environmental efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment. For more information, please visit: www.IKEA.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Stefanie Niewada, Optimum Public Relations, [phone], [email protected]