Celebrities and Athletes Help Nike leave a Lasting Footprint on Vancouver

Nike's Reuse-A-Shoe program turns Vancouverites' old running shoes into new court surface

VANCOUVER, Feb. 19 /CNW/ - Today, Canadian recording artist Kardinal Offishall stopped by the Nike Robson street store to show his support for Nike's Reuse-A-Shoe drive by recycling his old running shoes. Yesterday, Team Canada members Gillian Apps, Jayna Hefford and Jennifer Botterill dropped off their old running shoes to support the drive as well.

In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), Nike announced its plans to refurbish a court surface in Vancouver with a collection of re-purposed, old running shoes.

Throughout the 2010 Winter Games, Nike will collect old running shoes from Vancouverites and athletes in six Reuse-A-Shoe collection bins located inside partner stores throughout the city. The shoes collected from these bins will be recycled into Nike Grind, a material used in creating athletic and playground surfaces, as well as select Nike products. Since the program's inception in the early 1990's, more than 24 million pairs of shoes, plus thousands of tons of scrap material from footwear manufacturing, have been rescued from landfills around the world and reborn in to play surfaces.

Nike invites everyone to recycle their old running shoes at the following locations:

    
    -   Nike Robson / 1124 Robson Street / Vancouver / 604.683.2221
    -   Nike Metrotown / 1222-4700 Kingsway / Burnaby / 604.430.6453
    -   Nike Richmond / 1592-6551 No. 3 Road / Burnaby / 604.276.0015
    -   Nike Park Royal / 1592-6551 No. 3 Road / Burnaby / 604.276.0015
    -   Nike Kerrisdale / 2120 W. 41st Avenue / Vancouver / 604.264.1246
    -   Nike Oakridge / 650 W. 41st Avenue / Vancouver / 604.267.1972
    

Nike is the Official Supplier of High Performance Sporting Goods for the Vancouver 2010 Olympic and Paralympic Winter Games.

For more information about the Nike Reuse-A-Shoe program, visit: www.nikereuseashoe.com/vancouver.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. For more information, visit www.nikebiz.com

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For further information: Melanie Dulos/Cathy Mitchell, APEX Public Relations Inc., Mobile: [phone], [email protected]/[email protected]