Cervus Equipment Corp. Appoints New Director

CALGARY, Sept. 5, 2017 /CNW/ - Cervus Equipment Corporation ("Cervus" or the "Company") (TSX: CERV) today announced that Dan Sobic has been appointed as an additional director of Cervus.

"Mr. Sobic enjoyed a successful career as a senior executive at PACCAR, and we look forward to his participation on our board," said Peter Lacey, Chairman of Cervus' Board of Directors. "With global experience in Peterbilt, Kenworth and PACCAR Parts, Mr. Sobic will provide Cervus' board with additional insights into the North American Peterbilt dealer network and a better understanding of the Original Equipment Manufacturers perspective. Having developed international partners in India, China and Australia, Mr. Sobic also brings a wealth of knowledge regarding doing business in the global marketplace."

Dan Sobic joined PACCAR in 1990 as Peterbilt National Sales Manager for PACCAR Parts and became Vice President of PACCAR Inc and General Manager for Peterbilt Motors Company in 2003. Until retiring in early 2016, Dan Sobic was Executive Vice President of PACCAR Inc. where he was responsible for Kenworth Truck Company, PACCAR Parts Division, PACCAR China and PACCAR India. Mr. Sobic holds a Bachelor of Business Administration Degree from the University of Wisconsin, as well as a post-graduate certification from Cornell University and a Masters Degree as a Sloan Fellow from the Stanford University Graduate School of Business.

About Cervus Equipment Corporation

Cervus acquires and operates authorized agricultural, construction, materials handling and transportation equipment dealerships. The Company has interests in 64 dealerships in Canada, New Zealand, and Australia, employing more than 1,500 people. The primary equipment brands represented by Cervus include John Deere agricultural equipment; Peterbilt transportation equipment; Bobcat, CMI and JCB construction equipment; and Clark, Sellick and Doosan material handling equipment. The common shares of Cervus are listed on the Toronto Stock Exchange and trade under the symbol "CERV".

The Toronto Stock Exchange does not accept responsibility for the adequacy or accuracy of this release.

SOURCE Cervus Equipment Corporation

Investor Inquiries: Graham Drake - President & CEO, [phone], [email protected]; Randy Muth - Chief Financial Officer, [phone], [email protected]