CFL and TELUS team up to bring fans the ultimate experience this CFL season

CFL announces TELUS as official national wireless provider
TELUS to offer first-ever official CFL mobile app

TORONTO, July 14 /CNW/ - The Canadian Football League (CFL) proudly announced today that TELUS is its official national wireless provider. As part of a new two-year partnership, TELUS will bring CFL fans the ultimate fan experience across its mobile Internet platforms. Starting later this season, football fans can watch live games on the go, check stats in real time and watch highlights through the first-ever CFL mobile app. Through TELUS TV, CFL fans will now have access to full game replays available any time and on demand to ensure fans never have to miss a game.

"Our fans are constantly looking for new ways to connect with our league, and now through our partnership with TELUS, we can offer them more ways to connect with the CFL than ever before," said CFL Commissioner Mark Cohon. "We are especially excited to offer our fans the first-ever CFL mobile app allowing fans to connect with our league wherever they may be. This partnership is another demonstration of our commitment to our fans to be the most accessible league in sports."

TELUS CFL Mobile is the premier app available for Canadian football fans, bringing unprecedented access to the league. The app will offer all Canadian wireless customers access to scoreboards, stats, standings, schedules and news articles. TELUS customers will have exclusive access to the app's advanced features, including live video-streaming of all CFL games and exciting in-game, on-demand features, a special scoreboard experience with live stats and a chance to win a trip to this year's sold-out 98th Grey Cup in Edmonton. The TELUS CFL Mobile experience is coming soon to leading smartphones.

"TELUS' commitment to deliver the best communication experience for our customers, coupled with the deep-rooted legacy of the CFL and their dedicated fan-base, establishes a partnership to fuel the Canadian football experience and drive it into the next generation," said David Fuller, Chief Marketing Officer, TELUS Customer Solutions. "We are proud to champion an affiliation that leverages the latest technologies to bring football fans across the country better access to the best of the CFL season. The ultimate fan experience is all about delivering new and innovative ways to experience the 2010 CFL season."

To relive games on the big screen, TELUS TV customers in B.C. and Alberta can check out the CFL on Video on Demand to experience full game replays.

About the Canadian Football League
The Canadian Football League is our league. It's built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 98th edition will be played on November 28, 2010 in Edmonton, Alberta.

CFL.ca | LCF.ca | GreyCup.CFL.ca | CoupeGrey.LCF.ca | Facebook.com/CFL | @CFL | YouTube.com/CFL

About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 11.9 million customer connections including 6.6 million wireless subscribers, 3.9 million wireline network access lines and 1.2 million Internet subscribers and 200,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

For further information:

For media inquiries, please contact:

Jamie Dykstra
Director, Communications
Canadian Football League
[phone]
[email protected]

Megan Fielding
TELUS Media Relations
[phone]
[email protected]